October Beef News

Published 12 October 2026

From the CEO

Today marks 207 days to go until Beef2027; an exciting milestone, with tickets officially on sale for Beef Australia Members from 27 October.

A message for our Beef Australia Members:

This month, one of the most important membership benefits is your exclusive access to tickets sales one week before they open to the general public. While this early access provides members with the best opportunity to secure tickets; it does not guarantee availability. With a large and loyal member base, tickets are expected to sell quickly. 

There’s still time for you to become a new member, the sign-up details are on our website. If you are a previous member, you would have received direct communication to renew your membership. 

As a financial member, you enjoy a range of exclusive benefits, including access to the LAWD International Business Lounge, unlimited entry to Beef2027, priority entry lanes, priority access to paid event parking, and the opportunity to help shape the future of Beef Australia through your voting rights. 

Be sure you’re ready when ticket sales open 10:00am on 27 October, so you don’t miss your exclusive ticketing link.
 

Important Tickets Sale Dates:
MEMBERSHIP CUT-OFF
Cut-off for new Beef Australia membership sign-ups – 25 October

FIRST RELEASE TICKET SALES
Early Bird (Functions, Camping, Restaurants, and General Admission) for Beef Australia Members only – 10:00AM 27 October

General Public (Functions, Camping, Restaurants, and General Admission) – 10:00AM 3 November 

SECOND RELEASE TICKET SALES
Members and General Public tickets for Seminars, Property Tours, Pitch In The Paddock, Next Gen Forum, Cattlyst, the Next Gen Welcome Event and the Next Gen Bundle – 10:00AM 11 December

PARKING TICKET SALES
Available from early 2027

TICKETS AVAILABLE FOR DOWNLOAD
You will be able to access/download your tickets for all your Beef Australia events – April 2027

For more information on all our important updates and exciting news about the offerings you all know and love, read more below. 


Please join our Beef Australia mailing lists and follow our socials for updates.  

Meet you at Beef2027!

Cheers,
Simon

It’s almost time! To tickets on Sale

Function tickets go on sale for Beef Australia Members on Tuesday, 27 October at 10:00am Early bird tickets will officially go on sale on the 27th of October at 10:00am, and this is your chance to secure your spot at the Southern Hemisphere’s biggest and most anticipated Beef event! 

Be among the first to lock in your spot for unforgettable experiences packed with world-class entertainment, inspiring speakers, international networking opportunities, and memories that will last long after the week concludes. With demand expected to be high, now is the perfect time to get ahead of the crowd. 

These limited-release tickets won’t last forever, so grab yours 27th October at 10:00am and beat the general public who will gain access 3rd November at 10:00am. 

Preliminary Program – LIVE

Sneak Peek: Your first look at the Beef2027 event program
We’re excited to give you a sneak peek into what’s ahead for Australia’s biggest week of beef! 

The Beef2027 Preliminary Program is now available to preview online, offering a first glimpse into the events and experiences being planned for Australia’s leading beef industry event. With just under eight months to go, the prelim program will help you start to shape your week, plan with colleagues, and identify potential business opportunities before tickets go on sale. 

Showcasing a massive week-long celebration of all things beef, the Beef2027 Preliminary Program reveals several new events coming to the triennial event in Rockhampton, Queensland, from 2 to 8 May 2027.

Head to our website to find out what’s in store — with more details to be released in the lead-up to the event.

Pitch In The Paddock – Applications are Open

Beef Australia’s Pitch in the Paddock competition is back, bigger and better for Beef2027!

In 2027 it will be more than just a pitching competition, introducing a stronger focus on commercial readiness and building industry connections. We will also be accepting applications from any industry, where clear and credible applications show a potential benefit for Australia’s beef industry or supply chain.

New to 2027, we will be introducing a Commercial Readiness Program where up to ten finalists will take part in activities to strengthen their commercial proposition and prepare for future opportunities.

For the first time ever, we will also be introducing a People’s Choice Award, where the audience at Beef2027’s Pitch in the Paddock can vote for their favourite pitch.

Ready to take your innovation further? Find out more and apply now.

International Program – EOI’s are Open

Beef Australia will once again welcome international and domestic delegates to Rockhampton, and host the renowned Handshakes Program™

Through facilitated meetings, industry networking, educational sessions and property tours, the global beef industry can connect in the one place, at the one time, in Rockhampton from 2-8 May 2027.

We invite you to find out more & express your interest using the link

Stud Cattle Championship – Schedule LIVE

The Nutrien Ag Solutions Stud Cattle Championship stands as the crown jewel within the triennial Beef Australia lineup.

This schedule provides detailed information about the 2027 Competition including key dates, pricing, classes, declaration requirements, arrivals/departures and much more.

Use the following link to view the entire booklet on our website.

Become a Beef Australia Member

Beef Australia Membership offers valuable opportunities to network with producers, innovators and industry leaders, access exclusive events and insights, and access early bird tickets. It’s a great way to showcase your commitment to the sector, strengthen professional relationships, and be part of the community that drives the future of Australian beef. 

Membership opens a range of exclusive benefits and inclusions before, during and after Beef2027. All members will receive exclusive access to the Beef2027 event, a members’ exclusive merchandise gift, and a range of other benefits including: 

EXCLUSIVE FACILITIES

• Exclusive access to upper-level Business Lounge 
• More facilities to be announced

EXCLUSIVE TREATMENT

• Unlimited access to Beef2027
• Priority Access Lanes for Members on entry 
• Early access to Beef2027 event ticketing 

EXCLUSIVE COMMUNITY

• Access to exclusive Beef Australia events

Have your voice in the future of Beef Australia with voting rights

Beef Australia is proudly supported by our Presenting Partners