Our History

The Story of Beef Australia

Beef Australia’s rich history dates back to Australia’s bicentennial celebrations in 1988.

The event program saw 1,400 stud cattle showcased in the ‘Stud Beef Cattle Show’ 2,000 cattle at the ‘Prime Cattle Show and Sale at the Gracemere Saleyards’, social events that included garden picnics and strolls through the Rockhampton Botanic Gardens and local restauranteurs coming together in “A Salute to Beef” each night, serving up a special beef dish to visitors and locals alike.

Originally planned as a one-off event, its success was such that the event was held again in 1991, and then every three years since.

The inaugural event was chaired by Ken Coombe, who in his chairman’s message made mention that the theme of the 88’ program, “Living Together for a Better Tomorrow”, acknowledged the toil and sweat of our industry pioneers, recognised two centuries of achievements, and provided some direction for the future.

That message rings true just as much today as it did back in 1988.

Now, some 32 years later, the event has grown to become the cattle industry’s national exhibition, attracting over 100,000 people from across Australia and around the world.

Today, Beef Australia exists for the advancement of the Australian beef community and has a vision to be a world-class organisation that promotes, advances, and celebrates a sustainable beef industry.

Between the 5th and 11th of May 2024, Beef Australia will put Rockhampton under an international spotlight in a weeklong celebration of all facets of the industry, including producers, scientists, chefs, students, exhibitors, and everyone in between.