Where Beef Innovation Meets Health, Nutrition and Value Creation
For the first time in its history, Beef Australia will showcase the growing market for premium products derived from the ‘fifth quarter ‘ – those valuable components beyond traditional meat cuts that are creating exciting opportunities in health, nutrition, wellness and advanced manufacturing.
The Fifth Quarter at Beef2027 is a dedicated precinct showcasing the next frontier of value creation from red meat, where nutrition, health and innovation converge. For consumers interested in nutraceuticals, supplements and wellness products derived from bovine inputs; collagen, bone broth, organ-based products and tallow, this is a rare opportunity to experience the new age of beef by-products, with exclusive access to the products and services everyone can’t stop talking about.
Why the Fifth Quarter precinct?
Around the world, consumers are increasingly seeking products that deliver more than great taste – they are looking for foods and ingredients that support health, wellbeing and sustainability. This shift is creating significant new opportunities for businesses developing premium products from the ‘fifth quarter’ of the animal.
Traditionally viewed as by-products, ingredients such as collagen, organs, bone broth, tallow and other bovine-derived components are now recognised as valuable raw materials for functional foods, nutraceuticals, cosmetics, pharmaceuticals and wellness products. As demand continues to grow, so too does the opportunity to create greater values from every animal.
The Fifth Quarter Precinct has been created to showcase this rapidly expanding sector and connect innovative businesses with the producers, processors, researchers, investors, buyers and exporters who are shaping its future.
What to expect:
- Branded exhibition is designed as a premium, highly curated experience built to showcase innovation and facilitate meaningful commercial connections
- A dedicated R&D and innovation showcase, highlighting emerging technologies, ingredients and product development
- Facilitated panels and thought leadership sessions, bringing together leaders across agriculture, health, nutrition and investment
- Curated networking experience, designed to connect you with decision-makers across the value chain
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