Our Team

Meet the team delivering Beef Australia 2024

Simon Irwin


0408 151 805

Simon Irwin was born and raised in Warwick in Southern Queensland and started his working life as a stock and station agent before moving into the media sector where he had a 30-odd year career. Working for APN News and Media and News Corporation, he had responsibility for News Corporation’s regional publications across Australia. Simon has always maintained an interest in, and connections to, the rural community. He joined Beef Australia in January of 2022.

Joyce Routledge

Finance Manager

07 4922 2989

Joyce joined the Beef Australia team in 2022 as Manager Finance. Joyce has an extensive background working in local government, not for profit organisations and has also owned and operated businesses. Joyce has lived and worked across the north of Australia with a preference for living north of the Tropic of Capricorn.

Jacqueline Miles

Partnerships & Revenue Manager

0419 150 874

Jacqueline joined the team in January 2017 as Sponsorship Manager for Beef 2018 and continued in a similar role for Beef 2021. Towards Beef 2024, her focus will be leading the partnerships and revenue team, which manages the organisation’s partners, sponsors, trade fair exhibitors, memberships, Beef 24 Club along with developing and launching a new online Beef Australia branded apparel line.

Emmagen Mula

Marketing & Communications Manager

0412 461 290

Emmagen joined Beef Australia in 2022 as the Marketing & Communications manager after 2 and a half years in destination marketing with Rockhampton Regional Council and a stint with Beef Australia in 2018 in sponsorship. Emmagen heads up the Beef Australia marketing and communications activity and oversees the event’s International, Beef Connections, School and Volunteer programs. Emmagen is passionate about tourism, events and economic development and looks forward to delivering a world-class event in 2024.

Tash Bury

Event Manager

0400 566 627

Tash joined Beef Australia in 2022 as the Event Manager, with a background working in large scale festivals and motorsport events throughout Australia. Having grown up in Rockhampton Tash is excited to have the opportunity to deliver a world-class event in the region. Tash will build a team to deliver the program of events including cattle competitions, seminars and tech talks, entertainment, property, celebrity chefs and catered social events.

Amy Wallace

Venue Manager

07 4922 2989

Amy joins Beef Australia with an extensive background managing large-scale trade exhibitions and events throughout Australia for several not-for-profit associations. With an impressive event operations background, she looks forward to working closely with the team to help deliver a world-class event in 2024.

Melody Taylor

Administration Officer

07 4922 2989

Melody joined the Beef Australia team in March 2023 to assist with all things administration in preparation for the event in 2024. A long-time Rockhampton local, Melody has a wealth of experience in providing quality administrative support across a range of sectors. She is excited to contribute to the delivery of this world-class event in 2024.

Jackie Kyte

National Beef Carcase Competition Coordinator

0409 564 729

Jackie is a Director of a boutique conference and event business for the past 25 years, planning and delivering events for the north Australia beef industry and returns to Beef Australia as the National Beef Carcase Competition Coordinator. Jackie has worked with Beef Australia since 2000, initially as a member of the Consumer Focus Committee and then as a Coordinator of various committees, e.g., Seminars and Symposium Committee, National Beef Carcase Competition and International Committee. Jackie was also the Sponsorship Manager for Beef 2015. 

Lydia Shaw

Sponsorship Coordinator

0473 120 023 

Lydia grew up in Central Queensland and has recently returned to the area after more than thirty years. Throughout her working life, she has been exposed to a broad range of industries including major international events, which took her around the world for many years. Lydia joined the team in May 2023, and will be supporting the sponsorship program with project management, stakeholder engagement and brand delivery. 

Zoe Sparks

Event Coordinator


Zoë joined Beef Australia with an extensive background in event, conference and function management, as well as group travel, festivals and exhibitions. In recent years she has delivered a number of events and festivals in the food and beverage space and is looking forward to using these skills with the wider team to deliver a world-class event in 2024.

Kirsten Vella

Logistics Coordinator


Kirsten joined the Beef Australia team in August 2023 as Logistics Coordinator after 10 years’ experience working in Transport and Logistics (Rail) and 10 years as a State Emergency Services Volunteer working on the frontline of major community disasters and events.

Cassandra Kent

Content and Graphic Design Coordinator


Cassandra joined the Beef Australia team in 2023 as the Content and Graphic Design Coordinator, with over 10 years’ experience in marketing communications roles throughout Australia and the UK. A born-and-bred city girl who has now moved to the country, Cass is excited to be working for Beef Australia and looks forward to delivering engaging and creative designs for the 2024 event.

Noela Walls

International Coordinator


Noela was born and bred in Rockhampton and has been a lifelong resident of the Beef Capital.

Growing up in Rockhampton, Noela was always aware of the significant part the beef industry played in the City’s economy and greater CQ Region.

For the past 20- years she has been employed by Queensland Government where she held positions with Corrective Services including parole board secretary. Her most recent position was team leader with Department of Child Safety, Youth and Woman.

Noela is excited to have joined Beef Australia and working with a team to deliver a world class event in our great host city of Rockhampton.

Sherida Quinn

Stakeholder Experience Coordinator


Sherida brings a multitude of experience in marketing and promotions, communications, event management and office administration across a broad industry sector including advertising, technology, executive recruitment, hospitality and real estate.

Joining the Beef Australia team as Stakeholder Experience Coordinator, Sherida looks forward to working closely with our members and sponsors in the lead up to Beef 2024.

Margaret Olive

Stud Cattle Championship Coordinator

07 4806 6909


Margaret joined the Beef Australia team in May 2020 as the Stud Cattle Coordinator for Beef2021 and now for Beef2024.

Margaret has grown up in the beef industry in and around the Rockhampton region. Her family have shown Brahman cattle up and down the east coast of Australia since 1986 including all Beef Australia events. She has an extensive knowledge of stud cattle administration and exhibiting and look forward to helping Exhibitors when needed.

Bryony Hughes

Guest Services Coordinator


Bryony joined Beef Australia at the end of 2023 to assist with the increase in ticketing demands in the lead up to Beef 2024. With a background in hospitality and tourism, and having grown up in Central Queensland, Bryony is excited to be a part of the team responsible for one of the region’s most prestigious events for 2024.

Jo Phelan

Volunteer Coordinator


Jo has been employed by the QLD Government for more than 2 decades; undertaking various roles in human resources, education and health. Jo joined the team at Beef Australia as a Volunteer Coordinator in January 2024 and looks forward to working with volunteers for this prestigious event. She recognises that the successes of Beef Australia events is due to the passion and dedication of volunteers.

Rural Scope

Beef Connections Program Coordinator

0419 912 879


School's Program Coordinator


Property Tour Program Coordinator

0419 160 537

Principal Partners

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