Our Team

Beef Australia Leadership Team

Simon Irwin


0408 151 805

Simon Irwin was born and raised in Warwick in Southern Queensland and started his working life as a stock and station agent before moving into the media sector where he had a 30-odd year career. Working for APN News and Media and News Corporation, he had responsibility for News Corporation’s regional publications across Australia. Simon has always maintained an interest in, and connections to, the rural community. He joined Beef Australia in January of 2022.

Kristy Kelly

Operations Manager

0439 662 367

Kristy Kelly joined the team in 2002 as an administration assistant.  Since then, she has worked in various roles including Trade Fair Coordinator, Administration Manager, Finance Manager, Operations Assistant and currently holds the position of Operations Manager.  Kristy is passionate about developing and building a site plan that caters to all event facets and looks forward to delivering a world class Beef 2024 for Rockhampton and the beef community.

Jacqueline Miles

Partnerships & Revenue Manager

0419 150 874

Jacqueline joined the team in January 2017 as Sponsorship Manager for Beef 2018 and continued in a similar role for Beef 2021. Towards Beef 2024, her focus will be leading the partnerships and revenue team, which manages the organisation’s partners, sponsors, trade fair exhibitors, memberships, Beef 24 Club along with developing and launching a new online Beef Australia branded apparel line.

Emmagen Mula

Marketing & Communications Manager

0412 461 290

Emmagen joined Beef Australia in 2023 as the Marketing & Communications manager after 2 and a half years in destination marketing with Rockhampton Regional Council and a stint with Beef Australia in 2018 in sponsorship. Emmagen heads up the Beef Australia marketing and communications activity and oversees the event’s International, Beef Connections, School and Volunteer programs. Emmagen is passionate about tourism, events and economic development and looks forward to delivering a world-class event in 2024.

Tash Bury

Event Manager

0400 566 627

Tash joined Beef Australia in 2022 as the Event Manager, with a background working in large scale festivals and motorsport events throughout Australia. Having grown up in Rockhampton Tash is excited to have the opportunity to deliver a world-class event in the region. Tash will build a team to deliver the program of events including cattle competitions, seminars and tech talks, entertainment, property, celebrity chefs and catered social events.