PITCHING THE FUTURE OF BEEF
Beef Australia’s Pitch in the Paddock competition is the only pitching competition of its type in the world, within the beef industry. It offers entrepreneurial talent the opportunity to present their beef-centric business idea, proof of concept, prototype, or new product to a panel of investors live, and on stage, in front of the largest gathering of beef industry stakeholders, influencers, media, and consumers in the Southern Hemisphere. After having passed the preliminary round, finalists will also have the chance to win a cash prize of $10,000 and be announced as Beef Australia’s 2027 Pitch in the Paddock winner.
More than a competition, Pitch in the Paddock identifies, develops, and showcases emerging ventures and innovations with the potential to create value for Australia’s beef industry. In 2027, up to ten finalists will also participate in a tailored Commercial Readiness Program before pitching live at Beef2027 on Wednesday, 5 May.
What’s new for 2027?
Beef2027’s Pitch in the Paddock will be more than just a pitching competition. It will introduce a stronger focus on:
- Commercial readiness: Finalists will join a tailored online program from February to April 2027, with 1:1 and group activities to strengthen their commercial proposition and prepare for future opportunities.
- Industry connections: Targeted lead development and selected introductions will help finalists start relevant conversations with potential customers, partners, and industry contacts before Beef2027.
- Innovation from anywhere: Solutions from any industry are welcome where they have clear, credible application and potential benefit for Australia’s beef industry or supply chain.
PEOPLE’S CHOICE AWARD
New in 2027, audiences at Beef2027’s Pitch in the Paddock can vote for their favourite pitch, with finalists also having the chance to win the People’s Choice Award winner, alongside the $10, 000 prize for the overall Pitch in the Paddock winner.
Who are we looking for?
We are looking for Australia’s early-stage business, commercial ventures, or commercialising research development credible innovations with the potential to create value for Australia’s beef industry or supply chain.
Why apply?
Beef Australia’s Pitch in the Paddock competition can help you:
- Build momentum for your emerging business or commercial venture.
- Connect with Australia’s beef industry through relevant relationships and introductions.
- Strengthen your commercial proposition and sharpen your pitch.
- Identify priority customers and partners before Beef2027.
- Showcase your innovation and turn industry conversations into commercial opportunities.
Arrive ready at Beef2027 to turn industry conversations into commercial opportunities
Want to know more? Join our Information Webinar
Unsure if your pitch is the right fit? Want to know some more before applying? Curious about the program?
Join our 2027 Pitch in the Paddock online information session, hosted by Innovation Architects on behalf of Beef Australia, to find out what’s involved and whether it’s right for your venture.
The webinar will take place on Wednesday 7 October at 11:30am AEST.
Ready to take your innovation further?
Applications for Beef Australia’s 2027 Pitch in the Paddock competition are now open.
Find out more about the Program and check your eligibility by reading the Prospectus (link below).
To apply, click the ‘Apply Now’ button below and fill out the application form.
Applications close on Friday, 13 November at 5pm.
