Beef Australia culminated its week-long digital launch this morning with the announcement of drawcard, The Ken Coombe Tech Yards. Plans to showcase a world first display of beef industry technology, utilised from conception to consumption, are cementing the organisations status as a world-leading event.
Beef Australia Chair Bryce Camm said “Ken Coombe was not only one of the founders of Beef Australia in 1988 and the inaugural Chair, he was visionary in his leadership and an early adopter of technology. Ken was always pursuing opportunities to better the industry and with his passing in November 2019, we honour his legacy with the naming of this dedicated technology hub.”
Beef Australia CEO Ian Mill said “Beef Australia recognises that the beef industry is innovative and technology plays a vital role in increasing profitability, productivity, improving sustainability and the health of our environment.”
Attracting over 100,000 people and promoting the beef industry both domestically and internationally, the Australian Government is proud to be supporting Beef Australia in the development of this iconic event.
Minister for Agriculture, Drought and Emergency Management The Hon David Littleproud said “Beef 2021 will be so important for our nation’s recovery, because agriculture is the cornerstone of our nation’s economy. It’s important that one of our key industries, beef, showcases that to the word – That’s what Beef 2021 will do. Beef Australia provides a platform for Australia’s beef industry to get together, to celebrate and to grow. It’s the sort of event we need to be looking forward to now, more than ever.”
The Queensland Government has also been working closely with Beef Australia and values the role the event plays in stimulating the State economy. Minister for Agricultural Industry Development and Fisheries Mark Furner is delighted to see the event continue to grow.
“The importance of agricultural technology cannot be overstated so we are excited that the Ken Coombe Tech Yards will be part of Beef Australia 2021. Queensland sees AgTech as a vital element in growing our economy, and improving the productivity, capability and sustainability for Queensland’s beef industry. This is why we support so much research and development in this space” said Minister Furner.
Minister Furner went on to say “The technological developments we will see at the hub will support our beef industry, which delivers thousands of jobs and underpins Queensland’s regional economy to help drive our great State forward towards a brighter future for all Queenslanders.”
This week Beef Australia has unveiled new branding, announced new events and initiatives to support business, launched the national carcase competition and the Graeme Acton Beef Connections mentoring program.
A new weekly podcast “What’s your beef” has also been launched featuring beef industry experts and some of the characters that help bring this iconic event to life.
Mr Camm said “this month we mark twelve months until Beef Australia 2021. The countdown is on and we are working hard to ensure we deliver an event fit for our world-leading industry stakeholders. Everyone is looking forward to showcasing and celebrating our animals, people and technology at what is certain to be our best event yet.”