Beef Australia has grown to be a major event for Queensland, providing a platform for business, education, competition, tourism and entertainment. Though the event has broadened its program, the 100,000+ attendees all have one thing in common – a love of beef.
Queensland’s tourism and hospitality industry has been hit hard in recent times. Beef Australia Chair Bryce Camm said “Today we unveiled a new program – The Beef Australia Seal of Approval. This initiative will promote businesses in the Capricorn Region who showcase Australian Beef. There are some exceptional beef retailers and restaurateurs and we look forward to working with and supporting them when they are operational again.”
Restaurants, cafes, butchers, pubs and clubs in the Capricorn Region will soon be able to apply for the Beef Australia Seal of Approval. Applicants will be required to demonstrate the utilisation of a variety of cuts and brand integrity. Beef Australia CEO Ian Mill said “Beef is nutritionally dense, versatile and delicious – we look forward to supporting our partners to showcase this product.”
Approved businesses will receive certification and recognition, be featured on the Beef Australia website and will be invited to participate in special events to further develop education, skills and foster a great sense of community amongst industry participants.
Beef Australia’s week-long digital launch today showcased Principal Partner, the Queensland Government. The Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries said Queensland is at the heart of the beef industry.
“Queensland’s processed beef exports were worth more than $5.37 billion last year and directly employ about 10,000 jobs while live cattle exports added another $371 million. The beef industry is incredibly important to Queensland’s regional economy which is why the Queensland Government is proud to support Beef Australia’s showcase event in Rockhampton. Beef 2021 will be a fantastic meeting place for the international beef industry and a great place to do business and to visit, which is good news for Queensland’s beef industry, our regions, our economy, our trade and our tourism” Minister Furner said.
Minister Furner went on to say “More than half of Australia’s cattle herd are here in Queensland and the clean, green beef we produce is the envy of the world. Queensland’s beef industry has been challenged by drought, floods, bushfires and COVID-19 in recent times but our farmers and industry workers continue to do us proud as everyone will see at one of the biggest and best beef events in the world.”