Tech in the spotlight at Beef2024

Published 07 May 2024

The innovations shaping the future of the beef industry are on show at Beef2024 this week, with a stacked lineup of displays, demonstrations and discussions putting tech firmly in the spotlight.

Named in honour of the Chair of the first Beef Australia event in 1988, the Ken Coombe AOM Tech Yards and Innovation Hub has already attracted thousands eager to learn about the latest ag tech and carbon solutions from 48 exhibitors, including seven startups.

Tech providers and thought leaders from across the country are delivering nearly 50 sessions over five days through the NBN Tech & Innovation Talks Program, exploring topics from regional communications and first aid to remote water monitoring, assessing land and plant condition and environmental stewardship.

Carbon is a major focus of the program, with daily one-hour “Carbon Conversations” delving deep into the latest methods and trends in measuring, mitigating and sequestering carbon on beef cattle enterprises as the industry continues to make strides towards its target of being carbon neutral by 2030.

The Ken Coombe OAM Tech Yards and Innovation Hub are also playing host to Lunch and Learn sessions featuring the latest product launches and Beef2024 Partner Presentations sharing research outcomes around emissions, artificial intelligence, environmental credentials and data for producers to apply to their own operations.

Eight innovators and inventors will go head-to-head tomorrow in one the most transformational events of the Beef Australia calendar, the evokeAG. Pitch in the Paddock competition – the only pitching competition of its type in the world.

Beef Australia CEO, Simon Irwin, said putting tech and innovation at the heart of the Beef2024 program was an important part of this year’s event.

“Beef Australia exists for the advancement of the Australian beef community and provides a platform to showcase the very best of our industry,” Mr Irwin said.

“Innovation is one of the four pillars that underpins our approach to Beef2024 because our industry has a long and proud history of embracing innovation and adapting new technologies to our unique environment and production systems.”

“We’ve developed a program that will deliver one of the most comprehensive discussions on technology and the benefits and challenges to agricultural production in Australia.

“The beauty of these sessions is how they are highlighting the practical ways the industry is working on bringing the benefits of technology to the farm level.”


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