Space-age farm technology wins prestigious pitching competition

Published 08 May 2024

Media release

Agscent has been named the winner of the evokeAG. Pitch In The Paddock at Beef2024 in Rockhampton today, beating out seven other finalists in the only pitching competition of its type in the world.

The hotly contested event offers entrepreneurial talent the opportunity to present their beef-centric business idea, proof of concept, prototype, or new product to the largest gathering of beef stakeholders and consumers in the Southern Hemisphere.

Following the success of Pitch In The Paddock at Beef2018 and Beef2021, there were more applications than ever for this year’s event, with the eight finalists chosen to present a five-minute pitch to a panel of judges and a live audience in today’s final.

Agscent Managing Director and Founder, Dr Bronwyn Darlington, told the panel of her company’s innovative use of NASA-licensed technology to develop groundbreaking breath- sensing devices set to revolutionise methane measurement, pregnancy testing, and disease diagnostics with an affordable, cutting-edge nanotechnology platform.

Dr Darlington said it was honour to be named this year’s Pitch In The Paddock winner.

“I want to thank all my amazing team, as well as the other competitors – I’ve had a great time getting to know you all,” she said.

“I also want to thank Beef Australia for putting on this competition. It’s been organised so beautifully, and the chance to share our story with the media and other stakeholders has just been amazing.

“It can be very isolating when you’re a startup trying to grow your business, so to get a chance to meet other people in a similar boat and talk about what we’re doing as startups is invaluable.”

Dr Darlington founded Agscent after discovering the science behind breath diagnostics technology designed for humans and applying it to her family’s 2023-hectare cattle and sheep property in regional New South Wales.

Beef Australia Board Director, Jess Webb, said Dr Darlington was “shifting the dial”.

“Congratulations to Bronwyn our winner, who has brought NASA technology to the beef industry – what a wonderful story. Congratulations also to all of our finalists today – it’s a significant commitment to be here and good luck with your future ventures,” Mrs Webb said.

“Thank you also to our sponsor evokeAG., we are very much aligned in our purpose of celebrating innovation in agriculture.”

More on Dr Darlington here.

Beef Australia is proudly presented by the Australian Government and the Queensland Government.

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