Something for everyone at Beef2024’s People’s Day

Published 24 April 2024

Media release

A stacked lineup of concerts, cuisine and cattle will highlight the Brighter Super People’s Day at Beef2024, in a day that is ideal to be enjoyed by local Rockhampton families.

Aligning with the Queensland Labour Day Public Holiday on Monday, May 6, the Brighter Super People’s Day is offering the special admission price of $15 for adults and free entry for accompanied children aged under 16.

More than 500 exhibits will showcase the talents of artisans, industry suppliers and culinary maestros, while mouthwatering beef aromas from onsite restaurants and food trucks in the all new M’Eat Street and BBQ precinct will fill the air.

Plenty of free family entertainment will be on offer at the dedicated Kids’ Zone and on the Ergon Network Stage, while adults can kick up their boots in one of the many bars or get inspired by cooking demonstrations that will reveal the secrets of perfecting beef dishes.

The main attraction of the week will also shine on Brighter Super People’s Day, with almost 2,000 head of cattle representing 28 breeds on display throughout the Cattle Precinct.

Beef Australia CEO, Simon Irwin, said People’s Day is the ultimate way to kick off the week.

“With live entertainment, reduced general admission prices and special events lined up for the whole family, Brighter Super People’s Day offers something for everyone,” Mr Irwin said.

Beef2021 attracted 115,000 attendees and generated $94 million for the greater Rockhampton Region, with even more expected to pass through the gates this year.

Brighter Super CEO, Kate Farrar, said as sponsors of People’s Day, Brighter Super was honouring the local Rockhampton community and the contribution it makes to one of Queensland’s key industries.

“Our investment in events like Beef2024 is a reflection of our commitment to investing in regional Queensland and backing our members – ensuring we’re supporting not just their financial futures, but also the industries they’re passionate about,” she said.

Arts Minister Leeanne Enoch said People’s Day at Rockhampton’s famous beef event was supported by the Queensland Government.

“One of the best ways for Central Queenslanders to get behind Beef2024 is by exploring the arts and cultural program which kicks off on People’s Day with a concert event featuring Queensland musicians,” Ms Enoch said.

“People’s Day at Beef2024 delivers on our 10-year Creative Together strategy to grow the cultural and economic benefits of sharing uniquely Queensland stories and storytellers.”

Country music legend Troy Cassar-Daley will headline the Ergon Network Stage in the evening to cap off a huge day of entertainment, performing alongside two-time Golden Guitar winner Brad Butcher and Australian Idol finalist Denvah – a Rockhampton local.

“Every three years Rockhampton becomes the heartbeat of our nation’s beef industry and now we have the soundtrack to go with it, thanks to an all-star line-up of musical talent,” Mr Irwin said.

“Beef2024 promises to be beefier than ever, with more beef, more tech, more trade, more education, more entertainment, and welcoming back international visitors.

“We also wanted to make our night-time entertainment as accessible to as many people as possible, so for the first time we have a Twilight Pass available from Tuesday onwards – just $15 for adults coming into the venue after 3pm – and it’s free to bring the kids along too.”

For more information on Brighter Super People’s Day, visit the Beef2024 website.

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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