Rockhampton Regional Council backs Beef Australia 2024

Published 19 October 2023

Media Release

Beef Australia is today thrilled to announce the signing of a Principal Partnership with Rockhampton Regional Council, a partnership aimed at taking Beef2024 to new heights and delivering an extraordinary experience for visitors and locals alike.

Beef Australia Chair Bryce Camm said the long-standing relationship with Rockhampton Regional Council speaks to our shared vision of advancing the local agricultural industry and showcasing the Rockhampton region on both a national and international stage.

“Beef2024 is poised to be yet another groundbreaking event for the global beef industry, but also the local Central Queensland economy”, Mr Camm said.

“Beef2024 is not just an event for the beef industry, but a celebration for the Rockhampton and wider Central Queensland community, yet statistics tell us one in four locals have ever attended a Beef Australia event in the past.

“With Council’s support and the exciting range of city activation planned, plus the addition of new food and entertainment precincts like M’Eat Street and a discounted Twilight Pass, we aim to enhance the event’s appeal and accessibility to more Rockhampton locals.

“We’re looking forward to working with Rockhampton Regional Council and to May 5 – 11, 2024 when Beef2024 again opens its gates to the world, in Rockhampton, Queensland”.

Rockhampton Region Mayor Tony Williams said the new partnership for Beef2024 is built on a long history of Council support for the event and a strong working relationship with the Beef Australia team.

“Rockhampton Regional Council is proud to be a sponsor and supporter of the Beef Australia event since its inception in 1988,” Mayor Williams said.

“This is by far the largest event we hold in our region and a real opportunity for locals and visitors alike to engage with Beef2024 and enjoy everything it has to offer.

“In 2024 Council will be providing sponsorship and funding for activations to ensure we are spreading the benefits of Beef across the region and helping support better participation and access to the event.

“Beef2024 is expected to have enormous economic impact on our visitor economy, with Beef 2021 alone generating more than $86 million in expenditure and we want this to be an event for everyone.

“Whether you are a local, industry participant or visitor, we want everyone to have an enjoyable experience at the event and in our region, and this new partnership will see Beef2024 become bigger and better than ever.”

Advance Rockhampton Tourism and Events Manager, Zac Garven said he can’t wait for the premier event to return next year, and the Advance Rockhampton team are in full preparation mode.

“This event is like no other on the calendar. Beef2024 plays a crucial role in highlighting Rockhampton’s expanding beef and agricultural sector to both national and international visitors.”

“The team at Advance Rockhampton aim to ensure visitors and locals alike have the best possible experience in our region.

“That’s why we have developed a range of activations and initiatives which complement the event and showcase our region.

“We also want to give visitors that comprehensive experience of everything the Rockhampton region has to offer, giving them plenty of reasons to return to Rockhampton.”

Beef Australia 2024 will be held May 5 – 11. For further details on the event, head to

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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