Nutrien Ag Solutions announced as multi-event Principal Partner for Beef Australia

Published 09 October 2023

Media Release

Beef Australia, the nation’s award-winning beef industry event, is delighted to announce Nutrien Ag Solutions as a Principal Partner for both Beef Australia 2024 and Beef Australia 2027, solidifying their commitment to the Australian beef industry.

Beef Australia CEO Simon Irwin said Nutrien Ag Solutions will be at the forefront of the 2024 event, as they again lend their name to two iconic cattle championships in the Beef Australia program of events.

“As part of this strategic partnership, Nutrien Ag Solutions will be the proud naming rights sponsor for the Nutrien Ag Solutions Commercial Cattle Championship and Awards Dinner and the Nutrien Ag Solutions Stud Cattle Championship”, said Mr Irwin.

“Taking place on the 5th and 6th May 2024 at CQLX, the Nutrien Ag Solutions Commercial Cattle Championship is a permanent fixture on Beef Australia’s calendar of events where Australian commercial cattlemen and cattlewomen compete for a chance to have their cattle awarded the best in the country.

“The Championship concludes at the Nutrien Ag Solutions Commercial Cattle Championship Dinner on Monday 6th May, a celebration that recognises the pinnacle of excellence in the commercial cattle realm.

“The Nutrien Ag Solutions Stud Cattle Championship continues to stand as a crown jewel within the Beef Australia lineup, and over the course of five days, the culmination of years – and in some cases, even decades – of unwavering dedication will take Centre Ring.

“This multi-event partnership across both the stud and commercial cattle sectors reaffirms Nutrien Ag Solutions commitment to supporting the agricultural industry and promoting excellence within it.

“With Nutrien Ag Solutions by our side, we look forward to creating two exceptional Beef Australia events that will have a lasting impact on our industry”.

Nutrien Ag Solutions Regional Manager Robert Payne said Beef Australia is the ultimate showcase of the industry.

“We’re thrilled to continue our partnership with Beef Australia and offer our support for one of the world’s largest beef events,” said Mr Payne.

“The Nutrien Ag Solutions Commercial Cattle Championship and Awards Dinner is always a highlight on the program and brings together people from the wider beef cattle industry, business, government, and the Central Queensland community.

“All of the excitement and action at Centre Ring is also sure to draw another big crowd for the Nutrien Ag Solutions Stud Cattle Championship.

“Each year the competition brings together an exceptional line up of stock which attracts plenty of attention locally and globally.

“Nutrien’s team will be on site for the duration of the event with our livestock experts and industry partners showcasing the latest innovations in cattle nutrition, health products, handling systems and farm management tools available through Nutrien Ag Solutions stores.”

Mr Payne commended the industry as it continues to rise to the various challenges in the market.

“The livestock industry has a long and proud history in Australia and Nutrien remains confident in the long-term viability and profitability of the sector,” said Mr Payne.

“We are working with all our customers to support them as they navigate the current and emerging challenges we’re seeing in the market, as well as identifying opportunities for continual improvement in productivity, profitability and sustainability.

“I’m personally really looking forward to another stellar event in Rockhampton and spending time with our world-leading producers at Beef Australia 2024, see you there!”.

Beef Australia is proudly presented by the Australian Government and the Queensland Government.

About Beef Australia

Beef Australia is an award-winning beef industry event that takes place every three years in Rockhampton, Queensland and has a rich history spanning over 30 years and attracts attendees from across Australia and around the globe.

Beef Australia aims to showcase innovation, promote trade, foster industry collaboration, and celebrate the achievements of the Australian beef industry.

To find out more, visit

About Nutrien Ag Solutions

Feeding the world is at the heart of agriculture’s purpose and an undertaking Nutrien takes very seriously as a global provider of crop inputs and farm services. We have a unique global perspective through our operations across the US, Canada, Brazil, Argentina, Chile, Uruguay, and of course here in Australia where our team of 4,000 ag professionals are involved in all areas of farming – from livestock and finance, to crop and pasture inputs and agronomy, to insurance, real estate, water, and sustainability. It’s our privilege to be invited into farm businesses across Australia every day to provide advice and solutions that support the productivity and sustainability of Australian farmers. For more information visit:


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