Next Gen Forum helping shape the industry

Published 09 May 2024

Media Release

Emerging leaders and key industry representatives in the beef sector came together for the Next Gen Forum at Beef2024 in Rockhampton today, unpacking how to ‘Future proof your beef’.

Beef Australia Chairman, Bryce Camm, said the event was about embracing young people in the beef industry.

“I look across this room and the industry as a whole and it is absolutely being driven by young people across the country,” Mr Camm said.

“The Next Gen Forum has long been a mainstay of the Beef program. I actually came up through the Next Gen Committee myself, and it has a long history of giving back to the industry and providing valuable opportunities to young people.

“The industry has a bright future, and it’s in good hands.”

In the forum’s first session, award-winning filmmaker and Nuffield Scholarship recipient Luke Chaplain shared his experience founding SkyKelpie – the world leader in drone mustering and aerial stockmanship.

Mr Chaplain said it was exciting to see some of the emerging trends on display at the Ken Coombe OAM Tech Yards and Innovation Hub at Beef2024.

“Trying to control your cost of production is key to running a successful operation, and emerging technology can really help with that,” he said.

“The meat industry often gets a bad rap for not adopting technology, but I think that’s nonsense. We’re very savvy business people in agriculture, and if there’s a clear use case for a technology that helps solve a clear problem, primary producers are often among the earliest adopters of that tech.”

Mr Chaplain was one of eight finalists in yesterday’s evokeAG. Pitch In The Paddock competition at Beef2024.

“We were hyping each other up throughout the day so it was a very healthy environment between the eight of us,” Mr Chaplain said.

“In the culture of agriculture, I like to talk about collaboration not competition. There’s a lot of power in having a chat and sharing what you’re doing. A rising tide lifts all boats.”

Zanda McDonald award winner, Charlie Perry, shared with the Next Gen Forum his journey into farm management, followed by Tess Bitmead giving insights into management of logistics from her experience across the supply chain.

Prue and David Bondfield outlined the challenges of their non-traditional transition of a family business into corporate ownership, before Sam Trethewey wrapped up the event by diving into Tas Ag Co’s business focus including environmental ag and venture capital, and how they are leveraging this in today’s landscape.

More on the Next Gen Program at Beef2024 here.

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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