May CEO Round Up

Published 23 May 2023

It’s hard to imagine that we’re well and truly within our 12-month countdown, with some 348 days to go until the gates are thrown open again to the global beef community in Rockhampton.

There’s a real Beef buzz around the country after welcoming over 400 guests to our official launch events across Rockhampton, Brisbane and Armidale these past two weeks. May also saw the Beef Australia International Program and Handshakes Program launch and applications opening for the Ken Coombe OAM Tech Yards & Innovation Hub.

Launch events wrap up

What a way to kick off our official launch then being surrounded by over 200 members, stakeholders and partners in Rockhampton on the 4th May. Guests got a taste of what to expect at the 2024 event with a delicious spread of street food inspired beef dishes prepared by Olive Catering, plus a wonderful Welcome to Country by Aunty Nikky.

The party continued into Brisbane and Armidale where we saw a further 250 guests join in on the celebrations, including the Minister for Agricultural Industry Development and Fisheries, the Hon. Mark Furner and the Minister for Tourism, Innovation and Sport, the Hon. Stirling Hinchcliffe.

Thank you to everyone who came out to join us. We can’t wait to see you all in Rockhampton next year.

International Program + Handshakes Program

With the return of international visitors to the 2024 event, the Beef Australia International Program and Handshakes Program will once again take center stage, connecting the global beef community right here in the heart of Central Queensland.

The International Program provides a platform for global industry leaders, producers, and stakeholders to come together, exchange knowledge, and explore innovative solutions to the challenges facing our industry.

The Handshakes Program, on the other hand, enables participants to engage in face-to-face business matching meetings, discussions, and negotiations. For the first time, we’re excited to be working with TIQ in providing free online pitch readiness training for all Handshakes participants so that they are given the best possible chance of securing funding, sourcing new clients and building stronger business partnerships at Beef2024.

If you’re travelling internationally to Beef2024 or are interested in participating in the Handshakes Program, I encourage you to register now.

Ken Coombe OAM Tech Yards & Innovation Hub

In 2024, The Ken Coombe OAM Tech Yards and Innovation Hub will expand to showcase existing and emerging technologies and carbon solutions that impact the beef industry supply chain from conception through to consumption. With a great mix of indoor and outdoor sites available, this display of Australian and international technologies will include general trade show booth spaces, a shared demo area and Startup Alley.

We’re also happy to announce we’ll have a number of complimentary spaces available in Startup Alley for exhibitors who meet the conditions applying to genuine “startup” businesses.

Applications are open until the 3rd July so get in quick.

Welcome aboard!

As we continue to get closer to the 2024 event, the Beef Australia team continues to grow. I’d like to welcome aboard our Sponsorship Coordinator, Lydia Shaw.  

Until next time.



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