May CEO Round Up
Published 04 June 2026
From the CEO To mark 12 months to go we celebrated three launch events in Rockhampton, Brisbane and Armidale. It was great to mark the official countdown to a worldwide event that celebrates the people and industries that make Australia’s beef industry thrive. Next year’s expo will again highlight what is new across the beef industry supply chain, while still focusing on everything that makes Australian beef the best in the world – quality, taste, and tenderness. The 2027 event will feature a focus on the diverse ways beef products are used beyond the traditional steak on a plate and will again host a huge range of social and educational events aimed at both the beef industry and the public. The event brings friends back together for those long-overdue catchups, gives businesses the chance to showcase their innovation and hard work, and shine a global spotlight on the strength and future of the beef and primary industry sectors. As we enter the home stretch of preparations for this major event, here are a few things you should know: How to become a Beef Australia Member Information on how to become an Airbnb Host Make sure to keep an eye on our website for updated EOI’s & tenders. Please join our Beef Australia mailing lists and follow our socials for updates. Beef2027 is more than a date on the calendar. It’s a catalyst for social connection and economic momentum. Meet you at Beef2027! Cheers, Simon Become a Beef Australia Member Beef Australia Membership opens up a range of exclusive benefits and inclusions before, during and after the event including: Unlimited access to Beef2027 for the week Priority Access Lanes for Members on entry Exclusive access to the LAWD International Business Lounge Access to exclusive Beef Australia events Early Access to Beef2027 event ticketing Priority Access to paid event parking Exclusive Beef2027 member merchandise Membership is valid from 1 July 2026 – 30 June 2029. Beef Australia | Beef Australia Membership Beef2027 Airbnb Information Sessions Beef Australia and Airbnb have joined forces and are calling on Rockhampton and Capricorn Coast locals to host on Airbnb ahead of the May 2027 event, to help the region handle the increased demand for accommodation. Become an Airbnb Host – Beef Australia Ltd Thank you to all who attended our information sessions on June 3rd. If you are interested in becoming a host but missed out on the sessions, you can register your interest in an online session. Launch Events Image Gallery To mark 12 months to go we celebrated three launch events in Rockhampton, Brisbane and Armidale. It was great to mark the official countdown to a worldwide event that celebrates the people and industries that make Australia’s beef industry thrive. Image Gallery – Beef Australia Ltd Beef Connections Image Gallery The Graeme Acton Beef Connections 2026-27 program recently hosted its mentor/mentee group sessions in Brisbane. This program is designed to grow future leaders in the Australian beef industry. Beef Connections Image Gallery – Beef Australia Ltd |
