March CEO’s Round Up

Published 01 March 2024

Well – where did that 34 months go?

Things are really getting exciting here at the Beef Australia office as we move from planning Beef2024 to delivering Beef2024.

It does seem a lot more real now that our ticketing app has been released and you can now see tickets to your events of choice sitting on your phone – if you haven’t seen the ShowTicks app yet please jump onto your app store and download it.

Speaking of functions, tickets for the Cattle Australia Breakfast Symposium, Seminar program, and Westpac Property Tours are starting to book up quickly as people plan out their week at Beef2024. If you haven’t already booked, I encourage you to get on the website and have a look at the programs for these fantastic educational parts of Beef2024.

Speaking of education, we are thrilled to have over 4,500 school children registered to participate in the Suncorp Bank School’s Program, supported by MLA Good Meat Education – a record number and an opportunity to expose the next generation to the breadth of the beef industry.

Beef2024 is the Australian Beef community’s window to the world and cattle are back bigger and stronger this year with over 2,000 entries in the Nutrien Ag Solutions Stud Cattle Championship. This Championship is the heart of every Beef Australia event, and will be a great spectacle again this year.

I look forward to seeing you at Beef2024 in May.

Until next time.

Simon Irwin

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