June CEO’s Round Up

Published 15 June 2023

324 days to go!

With tickets due to go on sale mid-October, the Beef Australia office is a buzz of excitement at the moment as we quickly approach this first major milestone. If you’re chasing early bird access to tickets, make sure you’ve renewed your Beef Australia membership or sign up now.

We’ve also just proudly announced our first official multi-event partnership with ANZ. Announcing ANZ as a Principal Partner of Beef Australia not only showcases their commitment to the upcoming 2024 event, but also the 2027 event. While planning is still underway for ANZ’s program of events, this long-term partnership between Beef Australia and ANZ promises to elevate the 2024 event to new heights, providing valuable insights, connections, and opportunities for everyone involved.

Trade Fair

It’s been fantastic to see the number of industry and community businesses and bodies interested in exhibiting at Beef2024. It’s a true testimony to the support and commitment of not only the event, but the entire Australian beef community.

We’re excited to bring a new site layout to the event in 2024, that will see the grounds segmented into precincts. Think cattle precinct, lifestyle precinct, machinery precinct and of course a new and improved food precinct.

We’ll also see a stronger focus on tech, innovation and carbon solutions in the Ken Coombe OAM Tech & Innovation Hub. For the first time, this precinct will also see the inclusion of Startup Alley, a platform for local and global startups to showcase innovation, and to demonstrate how technology and innovation is helping to address the global challenges facing the beef industry.

If you’re yet to get your trade fair application in for 2024, get in quick. Applications for all sites closes 5pm July 3rd!

Apply here.

International Program + Handshakes Program

Plans for the 2024 International Program and Handshakes Program are shaping up, with registrations coming through from all corners of the globe.

If you are travelling to Rockhampton from overseas to attend Beef2024, we encourage you to register as an international delegate. Registration includes free access to the event, free international seminars and the opportunity to network with key beef industry personnel from across the globe in the comfort of the International Lounge overlooking Centre Ring.

The Handshakes Program, on the other hand, enables international and domestic participants to engage in face-to-face business matching meetings, discussions, and negotiations, promoting collaboration, understanding, and cooperation among stakeholders.

For our domestic audience, and anyone who is interested, TIQ are offering complimentary online pitch readiness training in the lead up to Beef2024 so that you’re given the best possible opportunity in securing funding, sourcing new clients and building stronger business partnerships.

If you’re interested in learning more about the history of Beef Australia’s International Program, I encourage you to listen to one of our latest What’s Your Beef episodes with Peter Milne, a real driving force behind the Program’s inclusion in the Beef event.

Cattle Competitions

Judging is officially underway for the 2024 AMPC National Beef Carcase Competition. With participating processors in every state, this competition provides beef producers from around Australia the opportunity to benchmark their product on a truly national level. Nominations are open now!

More information and schedules for the highly contested Stud Cattle Championship and Commercial Cattle Championship will be available via the Beef Australia website in the coming week. Stay tuned for more information.

Until next time.



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