From paddock to plate, In The Roundhouse edition

Published 14 April 2024


Beef Australia and In The Roundhouse have joined forces to create an exclusive collection of plates that celebrate the essence of the Australian beef culture and community. This collaboration is not just about dining – it’s a celebration of community, inclusivity, and the joy of coming together over a shared love for food.

At the heart of this collaboration lies the vision to bring people together, transcending boundaries and differences through the universal language of food. As we gather around the table, whether for a casual barbecue or a sumptuous feast, these plates serve as a symbol of unity and togetherness.

 Sydney-based artist Chesca Athas has been tapped to infuse these plates with their unique vision, transforming them into works of art that reflect the vibrant spirit of Beef Australia. Through their creativity, they capture the essence of the Australian landscape and the rich heritage of the Australian beef industry, weaving together colours and patterns that evoke the sights and flavors of the beef landscape.

The limited-edition plate set comprises one distinct design in four different colours. The blue plate mirrors the country sky. Green echoes the rolling hills and lush pastures, where cattle roam freely under the sun. Yellow radiates the warmth of sunshine, infusing every gathering with its golden glow. And finally, pink pays homage to the star of the show – succulent, flavorful beef that brings joy to every palate.

Beyond their aesthetic appeal, these plates serve a practical purpose, elevating any table setting with their elegance and charm. Whether you’re hosting a backyard barbecue with friends or enjoying a family dinner, these plates add a touch of sophistication to every occasion.

Beef Australia is thrilled to unveil this exclusive collection, which embodies the essence of our nation’s love affair with beef. It’s more than just a set of plates; it’s a testament to the enduring bond that brings us all together – the love of good food and great company.

As we invite you to indulge in this culinary journey, we extend our gratitude to all those who have made this collaboration possible – from the artists who poured their creativity into every brushstroke to the farmers whose dedication sustains our love for beef.

So, let’s raise our glasses and toast to the spirit of the Australian beef community, as we savour the flavors of Beef Australia and In The Roundhouse. Here’s to good food, good friends, and the timeless joy of coming together around the table.

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