February CEO Round Up

Published 14 February 2023

The festive season is well and truly behind us here at Beef Australia, with preparations for 2024 really starting to hit their stride across a wide variety of areas.

All our committees are now filled and meeting regularly to plan the Stud Cattle Championships, Commercial Cattle Competition, Carcase Competition, international program and Next Generation activities. We have also stood up advisory groups on property tours, seminars and symposium, tech yards, carbon corner, and our education program. It is the input from these volunteers that ensures the program at the Beef Australia event is, at all times, timely and relevant to the needs of the industry and broader beef community.

Applications are now open for the Beef Australia Graeme Acton Beef Connections program. Named in honour of the late Graeme Acton, and supported by Westpac, this is a wonderful opportunity for up and comers in the beef industry to not only receive leadership training but to be mentored by an experienced industry leader in their area of expertise. If you know a promising future leader in the Ag sector, point them in the direction of our website for more information on the program and the application process.

Participants on the Beef Australia Study Tour to the USA are starting to return home after what was by all reports a fantastic trip. There is a wrap-up from Tash Kocks, CEO of Aussie Helpers, included in the newsletter which you can read on the website here.

Information on our next three tours to South Africa, Paraguay and Argentina, and France are also on the website, so if you are interested, I encourage you to get on and have a look.

Today, we will be sending out renewals to members of Beef Australia. Membership brings several benefits including access to private facilities at the event, gate admission for the week, invitations to our launch event in May, and priority access to ticketing before the general public when Beef 2024 goes on sale in October. It also gives you a vote in Board elections, and the ability to stand for the Board and serve on our event committees. If you are not a member already and would like to join, please head to our website here. A wide campaign for new members will commence in a couple of weeks’ time.

Our podcast series “What’s Your Beef” produced by noted journalist Jayne Cuddihy is continuing to generate interest, with some fascinating subjects talking about their journey in ag. If you haven’t already, have a look on our website or on Spotify. Both current episodes and the full season one is available for download.

And finally, in the spirit of Valentine’s Day, we are having a special deal on caps for you and your significant other. Always a good option, if like me, you have poor track record in remembering the date until about 10 o’clock this morning.

Until next time.



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