News

Beef2024 to be broadcast to the world

Published 25 March 2024

Media release

Beef Australia, the Southern Hemisphere’s pre-eminent livestock exposition, will this year be broadcast to the world through its bespoke program and streaming service Beef TV.

Hosted by well-known journalist, Andrea Crothers, and Australian agricultural show identity, Lyndsey Douglas, Beef TV will deliver an insightful, educational and exciting eight-hour program airing 6-10 May, from the LAWD International Business Lounge.

Six channels will capture the action of the Nutrien Ag Solutions Stud Cattle Championship, in collaboration with livestream partner, Stocklive, while Beef TV’s seventh channel will include rolling interviews, panel discussions and live crosses capturing industry insights, insider knowledge from Beef2024 stakeholders, market trends, market updates from international Trade Commissioners, success stories, as well as Beef2024 news updates.

Beef Australia Chief Executive Officer, Simon Irwin, said Beef TV would deliver extraordinary access to Beef2024 to international and domestic audiences who could not make it to Rockhampton.

“Since inception in 1988, Beef Australia has grown to become one of the most significant global events of its type so, in 2024, we’ve taken steps to develop a platform that allows us to extend its reach to a rich and diverse pool of stakeholders,” Mr Irwin said.

“Australia produces some of the highest quality, most safe and nutritious beef in the world and its important the event is leveraged to be not just a phenomenal in-person experience in Rockhampton but as a platform that can be used to engage those who are invested in what we are doing here, wherever they may be across the country or the world.

“We’ve brought together two highly respected and experienced presenters to lead Beef TV and are looking forward to presenting a dynamic and comprehensive program of viewing that connects, informs and entertains – showcasing how Australia is helping to lead the world in innovative and sustainable beef production.”

Tourism Minister Michael Healy said Beef TV would take Beef2024 to a global audience.

“Beef TV is a great addition to the Beef Australia 2024 program to connect viewers to all the live action across the event,” Mr Healy said.

“Rockhampton is the beef capital of Australia – and accommodation, hospitality and tourism operators will reap the benefits of thousands of visitors to the region.

“The Miles Labor Government has invested $2.25 million in Beef Australia 2024 and we support this event as a catalyst for economic growth and the regional tourism industry.”

About the hosts

Andrea Crothers is a television journalist with 10 years’ experience specialising in rolling coverage and breaking news where she has interviewed Prime Ministers, covered bushfires, droughts, and the COVID crisis. She was raised on a mixed cropping and livestock property in south-west Queensland. Each day, she rises well before the sun as Queensland’s correspondent for Channel Nine’s The Today Show, after stints with Sky News, ABC Rural, and Queensland Country Life.

Lyndsey Douglas is a trained journalist and editor-in-chief of agricultural content agency Writers Who. Her voice is heard around the main arenas of agricultural events like the Ekka, Sydney Royal Easter Show, Melbourne Royal Show, Royal Adelaide Show and Canberra Royal, as well as many rural events. Lyndsey was raised in Central West NSW in the thoroughbred racing industry.

To subscribe to the Beef TV mailing list and be across the latest updates and program teasers go to our Beef TV website – https://www.beeftv.com.au/.

ENDS

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