Beef Australia welcomes Federal Government Funding Announcement

Published 31 October 2022

Media Release

Joined by the Minister for Agriculture, Fisheries and Forestry Senator Murray Watt in Rockhampton today, Beef Australia have welcomed the Government’s investment in the Federal Budget towards Beef Australia 2024.

The Government is supporting regional trade events and forums around Australia to promote and showcase high-quality agriculture products, services and expertise to new domestic and international stakeholders, with Beef Australia receiving $6 million in available funding.

Beef Australia Chairman Bryce Camm said this funding will do great things for the 2024 event.

“The Government have been long standing supporters of Beef Australia, but this announcement has seen the greatest financial investment to date”, Mr Camm said.

“Both Beef Australia and the Government acknowledge the importance that Beef Australia events bring to the economy, seeing 115,000 delegates through the gates and delivering in excess of $94 million locally in 2021 alone.

“More so, this funding announcement acknowledges Beef Australia’s contribution in supporting the agriculture industry’s goal of becoming a $100 billion sector by 2030 and our role in forming new international partnerships, increasing trade arrangement opportunities into the future”.

Beef Australia CEO Simon Irwin said Beef Australia is committed to seeing the event program grow locally and globally.

“This funding announcement is great news for Beef Australia, lending much needed funding towards new program elements that will enable us to grow the event footprint and reach new markets”, Mr Irwin said.

“Like the Government, we are committed to working with key international stakeholders to enhance international trade outcomes, build international consumer trust in beef as a product and the importance of the industry to the Australian economy.

“In addition to our International Handshakes Program, the 2024 event will see the launch of Beef TV, a live streamed channel accessible globally via the Beef Australia website that will provide a new online international audience with daily news and interviews from a media studio, access to our symposium and seminars program and of course all the action of Centre Ring.

“We’ll also see a strong focus on our ag tech and innovation sector, with agribusinesses showcasing new goods, services and technologies designed to improve productivity, profitability and sustainability.

“This increased injection of funding on the 2021 event will certainly go a long way in allowing us to foster future event and industry growth on a domestic and international level”.

Minister for Agriculture, Fisheries and Forestry Murray Watt said he was pleased the Government was delivering on a key local election promise in its very first budget.

“I was lucky enough to join the Prime Minister when he made this commitment at the Gracemere Saleyards during the election campaign, so it’s extra special to come back and fulfil that commitment now,” Minister Watt said.

“This is a huge event for Central Queensland, and for the cattle industry across the country, which showcases the best of the best. 

“I’ve been to the last two Beef events and I know how important it is for the Australian cattle industry and the CQ economy.

“Held every three years, Beef Week brings together producers, scientists, chefs, students, supply chain exhibitors, and everyone in between.

“By supporting events like this, we can ensure our cattle industry, in all its parts, is given a platform to grow and share knowledge.

“Events like Beef drive industry growth, and help the agriculture industry to reach its goal of being a $100 billion sector by 2030.

“The event also has a massive impact on the local economy, with $94 million pumped into the region during Beef 2021”.

Beef Australia’s mission is to stage Australia’s premier beef exposition and provide a platform for the advancement of the beef industry and will next take place in Rockhampton between the 5th and 11th of May 2024.

Find out more about Beef Australia at


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