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Beef Australia welcomes back massive contingent of international delegates

Published 06 May 2024

Media Release

International visitors have returned in force to Australia’s biggest beef exposition with more than 600 delegates from 25 countries set to attend Beef2024.

It’s the first time overseas delegates have been able to attend since 2018 due to the effects of the pandemic and Beef Australia has assembled a special program to ensure their experience is better than ever.

The Beef Australia International Handshakes Program is a business matching program that opens the door to Australia’s beef industry stakeholders, with introductions and networking events designed to facilitate knowledge sharing and lay the foundation for potential collaborations and partnerships.

Topics expected to be high on the agenda include genetics, industry equipment, technology, logistics, marketing and investment.

Beef Australia Chief Executive Officer, Simon Irwin, said with the who’s who of the industry assembled in the beef capital of Australia just once every three years, it’s a valuable opportunity to deepen relationships and make new ones.

“We are thrilled to have our international delegates back and in such strong numbers,” Mr Irwin said.

“They will have the opportunity to see our premier national stud championship and commercial cattle championship and be able to join the conversation on some of the most critical issues facing our shared future, including sustainability, climate change and trade.”

In addition, international delegates will have access to the LAWD International Business Lounge to meet and greet guests and have the opportunity to attend an extensive range of property tours to experience Australian beef production and practices across a number of land types and management styles.

“We have also put together a seminar program specifically tailored to our international guests with expert speakers breaking down how the industry is structured, and how to effectively do business in Australia,” Mr Irwin said.

The international seminars begins on Monday with “Australian Beef Industry 101”, featuring presentations from JBS Australia General Manager of Feedlots, Michael Finucan, MDH Pty Ltd Chief Financial Officer, Julie McDonald, and Keppel Brand’s Kelly Newton.

On Tuesday, the focus shifts to innovation, as Fresh Supply Company CEO, David Inderias, Impact AG Chief Investment Officer, Bindi Turner, and Director of Gunn Agri Partners, Bradley Wheaton explore the convergence of technology and livestock.

Finally, trade will be in the spotlight in Wednesday’s session, “How we are securing our future trade – market access”, with a host of speakers including Organic Systems and Solutions CEO, Marg Wills MacDoch Group Executive Chairman, Alasdair MacLeod and General Manager of Industry Affairs for AMIC.

To see more details and the full international program go to the Beef Australia website: https://beefaustralia.com.au/home/international/

ENDS

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