Beef Australia proudly announce Great Northern Brewery Co. as Principal Partner

Published 04 October 2023

Media Release

Beef Australia, the Southern Hemisphere’s premier beef industry event, is thrilled to announce Great Northern Brewing Co. as a Principal Partner for the upcoming 2024 event as well as the 2027 event.

Beef Australia CEO Simon Irwin said this exciting partnership will bring together two iconic Australian brands, creating memorable experiences for all attendees while showcasing the best of Australian beef and beverages.

“Beef2024 promises to be a celebration of the beef industry like no other, and Great Northern is set to play a significant role in enhancing the event’s atmosphere”, said Mr Irwin.

“Great Northern will be instrumental in curating and enhancing our bar precincts, creating unique spaces for attendees to relax, network, and savour refreshing beverages.

“Great Northern will also host some exciting activations throughout the week, featuring entertainment and ambassador appearances, providing a festival-like atmosphere with plenty of fun and excitement to go around.

“We are absolutely thrilled to have Great Northern join us as our Principal Partner for Beef Australia 2024 and 2027.

“Their commitment to quality aligns perfectly with our mission to celebrate the best of the Australian beef industry.

“This this multi-event partnership will undoubtedly elevate the overall experience for our attendees, providing them with exceptional Beef2024 memories”.

CUB QLD General Manager Sales Ian Giles said Great Northern is looking forward to working with Beef Australia in delivering another exciting event.

“Great Northern is incredibly proud to be a Principle Partner of Beef Australia once again for both the 2024 and 2027 events”

“Regional QLD has always been such a huge focus for Great Northern, and events like Beef Australia that bring the community together is what we are all about.

“The team at Beef Australia run such an amazing event.

“All of us at Great Northern feel very honoured in helping to bring it together once more”.

About Beef Australia

Beef Australia is an award-winning beef industry event that takes place every three years in Rockhampton, Queensland and has a rich history spanning over 30 years and attracts attendees from across Australia and around the globe.

Beef Australia aims to showcase innovation, promote trade, foster industry collaboration, and celebrate the achievements of the Australian beef industry.

To find out more, visit

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


< Back to News

Principal Partners

Skip to content