Beef Australia opens highly anticipated International Program

Published 09 May 2023

Media release

Beef Australia’s reputation is inherently linked to their ability to engage with stakeholders across the entire beef supply chain to create long lasting and mutually beneficial relationships.

The Beef Australia International Program and Handshakes Program play vital roles in expanding these relationships on a global scale.

Beef Australia CEO Simon Irwin said the organisation is looking forward to welcoming back international delegates through their highly anticipated International Program and 2024 Handshakes Program.

“While the 2021 event was hailed an enormous success, one thing was missing – our international visitors and our ever-successful Handshakes Program”, Mr Irwin said.

“In 2018, we saw 1,200 international delegates from across 43 countries participate in the International Program and close to 700 Handshakes registrations.

“At its core, the International Program provides a platform for global industry leaders, producers, and stakeholders to come together, exchange knowledge, and explore innovative solutions to the challenges facing the industry.

“The Handshakes Program, on the other hand, enables participants to engage in face-to-face business matching meetings, discussions, and negotiations, promoting collaboration, understanding, and cooperation among stakeholders.

“In 2024, we’ve set out to welcome 10,000 international visitors back at the gates, participating across our International Program and 2024 Handshakes Program in person or engaging online via our new Beef TV program.

“For the first time, Handshakes participants, particularly those new to, or thinking about readying their business for international trade and investment opportunities, will also receive free online pitch readiness training provided by Trade and Investment Queensland, giving them the best possible chance of securing funding, sourcing new clients and building strong business partnerships.

“The International Program, driven by our International Committee and Chaired by Greg Pankhurst, will play a large role in steering the activity of the Program and work closely with key international stakeholders to enhance trade and investment outcomes in the Australian beef supply chain”.

International Committee Chair Greg Pankhurst said he’s proud to be working with such a high calibre group of individuals in delivering the Beef Australia International Program and 2024 Handshakes Program.

“The committee has many years’ combined experience in the beef industry, particularly in trade and investment, and with this experience I am confident that we can deliver a highly successful program in 2024”, Mr Pankhurst said.

“By connecting our international community, we can build a stronger, more sustainable future for beef production and consumption.

“Program participants can expect to network with key beef industry personnel, join in on the conversation around sustainability, climate change and trade issues, partake in facilitated trade meetings, property tours, educational seminars, be updated on the latest in Agri Tech, witness firsthand Australia’s top genetics, with almost 5,000 stud cattle on site, and of course taste and eat some of Australia’s best beef.

“We’re also looking forward to Beef Australia’s Beef TV program launch, which we know will be a great platform for our international guests to participate in should they not be able to travel to Rockhampton to join in the activities.

“I encourage all interested parties to jump online to find out more, download our brochure which is now available in 10 different languages, and register today”.

The Beef Australia 2024 International Program is supported by the Australian and Queensland Governments, Trade and Investment Queensland, Meat & Livestock Australia and various industry organisations. 

The 2024 Beef Australia International Committee includes:

  • Greg Pankhurst, Committee Chairman
  • Fleur Anderson, Department of Agriculture & Fisheries
  • Andrew Cox, Meat & Livestock Australia
  • Will Evans, Northern Territory Cattlemen’s Association
  • Michael Finucan, JBS Australia
  • Denise Kreymborg, Trade and Investment Queensland
  • Terry Nolan, Nolan Meats
  • Vic O’Keefe, Department of Agriculture and Fisheries
  • Kate Power, Kilcoy Global Foods
  • Jennifer Wainwright, Aux Venture
  • Richard Brosnan, Beef Australia Board Director
  • Jackie Kyte, Beef Australia International Coordinator

Registrations are open now for both the Beef Australia International Program and 2024 Handshakes Program.

For further information and to register, please visit or contact Beef Australia at


< Back to News

Principal Partners

Skip to content