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Beef Australia launches International Study Tour to the US

Published 02 August 2022

In a historic first, Beef Australia has today launched an International Study Tour that will see an intimate group of Beef Australia members travel to America in February 2023.

Beef Australia CEO Simon Irwin said this exciting new venture for the organisation aligns with a new strategic objective that not only sees the organisation celebrating the industry at the triennial event, but year on year.

“Beef Australia is committed to being a world-class organisation that promotes, advances and celebrates a sustainable beef industry”, Mr Irwin said.

“Everyone gets excited about Beef Australia as we near each triennial event, but the team have been working hard behind the scenes to develop new opportunities to get involved in during the off event years, growing our brand awareness and keeping our community connected.

“In 2023, we’re taking this to new heights by taking a small group of Beef Australia members to America.

“Limited in numbers, the intimate study tour group will experience the Cattle Industry Convention & NCBA Trade Show in New Orleans, America’s premier agricultural event, before embarking on a cattle focused tour across Louisiana and Texas.

“The two-week study tour not only gives delegates the opportunity to attend a large international agricultural expo, but also take them behind the scenes of some of the State’s largest ranches, feedlots, and come face to face with the likes of the Texas Beef Council CEO – experiences they wouldn’t necessarily have access to if they went on their own accord.

“This really is a fantastic opportunity for our members, no matter what sector of the industry they are involved in, to gain a new perspective on the beef industry, learn about new cutting-edge technologies and international trends, network and of course indulge in the country’s culture and beef culinary cuisine.

“We hope this study tour is the first of many that form part of Beef Australia’s new calendar of events”.

Registrations are open now to Beef Australia members via the Beef Australia website. For more information, visit www.beefaustralia.com.au.

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