Beef Australia Announces 2024 Celebrity Chef Lineup

Published 09 November 2023

Media Release

Beef Australia, a Queensland award-winning food tourism event, has announced the lineup of its highly anticipated 2024 Celebrity Chef Program.

With international travel back on the agenda, this delicious and entertaining program is set to take the 2024 event by storm, showcasing some of the world’s finest culinary skills, and it’s all happening centre stage in Rockhampton, Queensland.

Beef Australia CEO Simon Irwin said the Celebrity Chef Program is always a highlight on Beef Australia’s calendar, attracting senior industry stakeholders and foodies alike looking for an experience like no other.

“Set in the heart of Beef2024 in Centre Ring, the Celebrity Chef Restaurant gets you up close and personal with top Australian and international celebrity chefs as they showcase their artistry, culinary techniques, and unique yet delicious beef recipes in a live lunch or dinner cooking demonstration, all while enjoying a beautifully curated three-course beef meal.

“We’re excited to have not one, but two international chefs joining us in 2024, including none other than Australian-British Celebrity Chef John Torode and a crowd favourite from Beef2018, Iron Chef Sakai.

“The Celebrity Chef Program will also feature free cooking demonstrations across the week, a fantastic program option for those attending with the family looking to witness these culinary experts in action, cooking live on stage in a more casual setting.

“What sets this event’s Celebrity Chef Program apart from previous years is its diverse range of domestic and international chefs, all of whom have garnered global acclaim for their exceptional skills, unique culinary perspectives, and dedication to using the finest Australian beef.

“The star-studded lineup of chefs includes:

  1. John Torode MBE
  2. Iron Chef Sakai
  3. Justine Schofield
  4. Tom Hitchcock
  5. Jess Pryles
  6. Mark Olive
  7. Matt Golinski, plus
  8. Two more renowned chefs still to be announced.

Australian-born British Chef John Torode MBE said he’s excited to be heading to Beef2024 in Rockhampton, Queensland to headline the 2024 program.

“Whether you’re a seasoned foodie, an aspiring home chef, or just someone who appreciates great food, the Beef Australia Celebrity Chef Program is an opportunity to enjoy beautifully curated menus by some of the world’s best chefs.

“Join me alongside a stellar lineup of culinary talents as we dive into the world of Australian beef, craft mouthwatering dishes, and share our passion for food.

“The Celebrity Chef Program is an experience you won’t want to miss, so mark your calendars and join me at Beef2024.”

Federal Minister for Agriculture, Fisheries and Forestry Murray Watt said he was excited to see the line-up of chefs showcasing great Aussie products.

“This will be my third Beef, and the Celebrity Chef Program is a real highlight each time.

“Last year Aussies ate their way through over 560,000 tonnes of beef, so I’m sure we’ll all be taking advantage of the chance to pick up some cooking tips and tricks from the experts.”

Queensland Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said Beef2024’s celebrity chef line-up was a great platform to showcase Queensland produce.

“Everyone knows that Queensland beef and a wide range of other produce are already international celebrities in their own right,” Mr Furner said.

“Having some of the world’s best chefs sharpening their knives and getting behind the burners to showcase Queensland cuisine will be an experience not to be missed”.

Find more about the 2024 Celebrity Chef Program at

Celebrity Chef Program tickets will be on sale to members on Monday, 13th November, and to the general public from Monday, 20th November.

Beef Australia 2024 will be held May 5 – 11. For further details on the event and to purchase tickets, visit

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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