Beef Australia announce Westpac as Principal Partner of Beef2024 and Beef2027

Published 10 August 2023

Beef Australia, the premier event celebrating the Australian beef community, today announce longtime sponsor and supporter, Westpac as a proud Principal Partner.

This multi-event partnership represents a significant collaboration between Beef Australia and one of Australia’s leading financial institutions, showcasing the organisations’ shared commitment to advancing the Australian beef industry.

Beef Australia CEO Simon Irwin said Beef Australia is honoured to introduce Westpac as a Principal Partner for Beef2024 and Beef2027.

“Westpac has been supporting Beef Australia events since our inaugural event in 1988”, said Mr Irwin.

“They have been major contributors to the event’s growth over the years, proudly supporting our Property Tours Program, Graeme Acton Beef Connections Program and one of our all-time favourite social events, the Westpac High Tea.

“Westpac will again support these fantastic programs and events, with a great program of inspirational and thought-provoking entertainment in store for the 2024 Westpac High Tea.

“We look forward to working with Westpac to deliver an exceptional program that promises to engage, educate and empower stakeholders across the industry”.

Westpac National General Manager, Regional & Agribusiness, Peta Ward said Westpac has a proud history of supporting agriculture across Australia.

“As Australia’s oldest bank, we have been supporting regional customers, farmers, producers and suppliers with the financial support they need across the generations,” said Ms Ward.

“Supporting beef producers to create new business networks and opportunities through our partnership with Beef Australia is one of the ways that Westpac is helping Australian producers succeed.

“Industry partnerships help to support collaboration and innovation to grow a strong and sustainable agricultural sector, now and in the future.”

About Beef Australia

Beef Australia is an award-winning beef industry event that takes place every three years in Rockhampton, Queensland and has a rich history spanning over 30 years and attracts attendees from across Australia and around the globe.

Beef Australia aims to showcase innovation, promote trade, foster industry collaboration, and celebrate the achievements of the Australian beef industry.

To find out more, visit

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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