Beef Australia announce finalists for highly competitive Pitch In The Paddock Competition

Published 25 January 2024

Beef Australia is excited to today unveil the list of finalists for the hotly contested evokeᴬᴳ Pitch In The Paddock Competition.

The competition offers ag-entrepreneurial talent the opportunity to present their business idea, proof of concept, prototype, or new product to the largest gathering of beef industry stakeholders, influencers, media and consumers in the Southern Hemisphere, live, and on-stage, at Beef2024.

Beef Australia CEO Simon Irwin said the evokeAG Pitch In The Paddock competition serves as a platform for innovation, fostering the brightest ideas and solutions across the beef supply chain.

“Beef Australia exists for the advancement of the Australian beef community and the evokeAG Pitch In The Paddock Competition plays a large role in supporting this purpose and driving progress across the industry”, Mr Irwin said.

“Applications opened in November 2023, calling on start-ups, visionary AgTech developers, inventive minds, and innovators to put forward their idea for the opportunity to go head-to-head at Beef2024 and be awarded with a $10,000 cash prize.

“We’ve had an overwhelming response, making the 2024 competition the most competitive yet.

“After a lengthy and difficult due review and independent selection process, we’re thrilled to announce our 8 finalists:

  • Luke Chaplain: SkyKelpie
  • Rob Kelly: Agora Livestock
  • Phillip Zada: Stoktake
  • Marie Ellul: ART Lab Solutions
  • Beau Skerrett: StockProtecta
  • Dr Bronwyn Darlington: Agscent
  • Joanne Barber: Magic Meat Powder
  • Andrew Leech: Bovotica

“These finalists represent a diverse array of ideas, technologies, and strategies that aim to revolutionise various aspects of the beef supply chain, from production to distribution.

“Their groundbreaking ideas represent the spirit of innovation that continues to challenge and drive our industry forward.

“We look forward to showcasing their innovations and providing a platform for them to connect with industry leaders and investors at the evokeAG Pitch In The Paddock event on Wednesday 8th May at Beef2024”.

Queensland Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said the ability to innovate was at the heart of the Queensland beef industry’s success.

“Queensland producers have been at the forefront of technology for a long time, and we are helping to accelerate adoption of new technology through the Queensland AgTech Roadmap launched late last year,” Mr Furner said.

“The evokeAG Pitch In The Paddock is an exciting event that will once again put the best and brightest innovation ideas front and centre”. 

AgriFutures Australia General Manager of Global Innovation Networks Harriet Mellish said AgriFutures Australia is thrilled to congratulate the eight outstanding finalists who will be showcasing their beef-focused technology at the evokeAG. Pitch in the Paddock event, an initiative AgriFutures proudly sponsors.

“Supporting agrifood tech and innovation startups is pivotal for AgriFutures”, Mrs Mellish said.

“These startups represent the frontline of agricultural evolution, driving innovation, sustainability, and efficiency within the beef industry.

“By providing a platform for these future-thinking founders, we foster a thriving ecosystem where novel solutions can flourish and contribute to the industry’s growth.

“The finalists selected for the evokeAG. Pitch in the Paddock event exemplify the spirit of ingenuity and determination that characterises our Australian agrifood sector.

“Their innovative approaches and cutting-edge technologies have the potential to transform how we produce, manage, and sustain beef production.

“AgriFutures is dedicated to nurturing these innovators, offering support, guidance, and resources to help transform their ideas into impactful, scalable solutions.

“We recognise that investing in these startups isn’t just an investment in their success but also an investment in the future resilience and sustainability of the entire agricultural ecosystem.

“We applaud the finalists for their dedication and vision and look forward to witnessing their presentations at Beef Australia 2024.

“This event will undoubtedly showcase the transformative power of innovation in shaping the future of the beef industry”.

The eight finalists will go head-to-head at the evokeAG. Pitch In The Paddock event on Wednesday 8th May at Beef2024.

Tickets can be purchased at the link – Beef Australia – evokeAG PITCH IN THE PADDOCK

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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