Beef Australia announce Elders as proud multi-event Principal Partner

Published 18 July 2023

Beef Australia are today proud to announce Elders as a long-term Principal Partner.

As the nation’s premier beef industry event, Beef2024 is gearing up to attract thousands of attendees, including producers, industry stakeholders, and international visitors to Rockhampton, Queensland between the 5th and 11th May 2024.

Beef Australia CEO Simon Irwin said the organisation is pleased to welcome aboard Elders as a Principal Partner for both Beef2024 and Beef2027.

“As a trusted advisor and supplier to the agricultural sector, this partnership solidifies Elders’ efforts to champion Australian agriculture and showcase its excellence on a global scale”, Mr Irwin said.

“Beef2024 will be an important year for Elders as they celebrate 185 years in the Australian beef industry.

“We look forward to working with Elders in enhancing the event’s profile and delivering valuable experiences for all participants”.

Elders CEO and Managing Director Mark Allison said Elders is honoured to continue their support of the prestigious event that celebrates the Australian beef community.

“Elders is one of the most recognised names in the livestock sector and we are proud to be continuing our support for the industry through our partnership with Beef Australia”, Mr Allison said.

“In my view, there are more opportunities for the beef industry than ever before.

“Demand for Australian beef remains strong, and the industry is poised for greater productivity as information, services, and products to ensure sustainable growth are top of mind and accessible for producers.

“Through our partnership with Beef Australia in 2024, Elders hopes to bring outstanding value to the event through its extensive national network of industry experts and long ties to the sector, extending back 185 years by the time of the event in May 2024”.

About Beef Australia

Beef Australia is an award-winning beef industry event that takes place every three years in Rockhampton, Queensland and has a rich history spanning over 30 years and attracts attendees from across Australia and around the globe.

Beef Australia aims to showcase innovation, promote trade, foster industry collaboration, and celebrate the achievements of the Australian beef industry.

To find out more, visit

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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