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Beef Australia and Rockhampton Regional Council become strategic partners

Published 23 June 2022

Beef Australia and Rockhampton Regional Council have today signed a Memorandum of Understanding (MoU), driving a new strategic working relationship in the lead up to the 2024 event.

The MoU comes after the Beef Australia Board and Rockhampton Regional Council met in April 2022 to discuss how the two organisations can work together in a mutually positive way to support Beef Australia events and the benefits they bring to the beef community and wider Rockhampton economy.  

Beef Australia Chairman Bryce Camm said this new strategic partnership will do great things for the event and the region.

“Rockhampton Regional Council have been long standing supporters and sponsors of Beef Australia since the event’s inception in 1988, but this MoU will certainly take our partnership to new heights”, Mr Camm said.

“Both Beef Australia and Rockhampton Regional Council acknowledge the importance that Beef Australia events bring to the economy, seeing 115,000 delegates through the gates and delivering in excess of $94 million locally in 2021 alone.

“A key outcome of this partnership is seeing Rockhampton secured as the home of the triennial event for the next 9 years, taking us through to 2030, providing reassurance for future planning and funding agreements for everyone involved”.

Beef Australia CEO Simon Irwin said Beef Australia is committed to seeing the region grow alongside the event.

“As the custodian and operator of the Rockhampton Showgrounds and other public spaces and venues that support the event, Rockhampton Regional Council have committed to engaging with the Beef Australia team to undertake master planning of the event precinct”, Mr Irwin said.

“This is great news for Beef Australia, leading to much needed upgrades to and around the Rockhampton Showgrounds that will support our proposed increased event footprint for 2024.

“The MoU will also provide both parties the opportunity to work through challenges and opportunities that the Rockhampton region faces together, fostering future event and regional growth”.

Rockhampton Region Mayor Tony Williams said Rockhampton Regional Council are proud to see this new partnership come to fruition. 

“Council is passionate about creating a region where people want to live, visit and invest and Beef Australia certainly plays a large role in delivering on that vision”, Mayor Williams said.

“Beef Australia’s triennial event has continued to put Rockhampton on the radar at an international level and is one that Council is proud to support for years to come”. Beef Australia’s mission is to stage Australia’s premier beef exposition and provide a platform for the advancement of the beef industry and will next take place in Rockhampton between the 5th and 11th of May 2024.

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