Beef Australia 2024 Tickets on Sale

Published 31 October 2023

Media Release

Beef Australia is thrilled to announce that tickets for Beef Australia 2024 are now available for purchase, marking the earliest release of tickets for a Beef Australia event in its rich history.

Federal Agriculture Minister Murray Watt said Beef Australia 2024 is a fantastic opportunity to showcase and celebrate the Australian beef industry to domestic and international stakeholders.

“I can’t wait to get to Rocky for Beef2024 – it will be my third Beef and this one is already locked in to my diary”, Minister Watt said.

 “Regional trade events like these promote innovation, technology, sustainability, education and training in the ag sector. 

“As a Presenting Partner, we are proud to support an event that benefits the growth of the beef industry and supply chain, the broader agricultural sector, and rural and regional communities. 

“Despite the significant challenges of drought, floods, bushfires, the pandemic and declining prices for cattle, the beef industry remains strong with the gross value of production forecast to reach $14.4 billion this financial year.

“As one of our largest agricultural exports, the continued strength of the beef industry is a critical contributing factor of Australia reaching the $100 billion milestone by 2030.”

Premier Annastacia Palaszczuk said the event would be a celebration of the industry at the best one-stop beef shop in the world.

“This is the flagship event for the Australian beef community with great opportunities for industry leaders, farmers, producers, tech companies, scientists, students, and consumers,” the Premier said.

“The Queensland Government is proud to support Beef Australia 2024 because Queensland is home to the best beef in the world.”

Beef Australia CEO Simon Irwin said the decision to launch ticket sales early comes with the intention of allowing valued patrons to plan their diaries, travel, and accommodation well in advance.

“We understand the importance of providing ample time for everyone to prepare for an unforgettable Beef Australia event”, Mr Irwin said.

“Early bird tickets opened to our members on Tuesday, October 17th, and the response has been nothing short of phenomenal.

“Tickets are selling fast, and some of our social favourites are already sold out, reflecting the incredible enthusiasm for Beef2024.

“Beef Australia 2024 promises to be the best Beef yet, with six new and exciting additions to our social event calendar, new dining experiences, a daily and free entertainment program, over 500 trade fair exhibitors, a dedicated Tech and Innovation Hub, and so much more.

“The Celebrity Chef Program is also shaping up to see a stellar lineup of culinary stars from around the country and the globe joining us at Beef2024, with tickets going on sale to members on the 13th November and to the general public on the 20th November.

“The Seminars Program and Cattle Australia Beef Industry Symposium is also shaping up to be an unmissable element to the Beef Australia calendar, with tickets being released on the 20th November.

“With more beef, more tech, more trade, more education, more entertainment, and welcoming back international visitors for the first time since 2018, Beef2024 will be the largest celebration of 2024.

“I encourage everyone to jump onto the Beef Australia website, view our program, plan their calendars and book their tickets now”.

Queensland Tourism Minister Stirling Hinchliffe said the Palaszczuk Government had invested $2.25 million in Beef Australia 2024.        

“Beef 2021 generated a whopping $94 million and 800 jobs for Central Queensland’s visitor economy and that’s terrific news for accommodation, hospitality and tourism operators,” Mr Hinchliffe said.

“By launching tickets now, we’re opening up opportunities to attract more international industry visitors to Rockhampton for Beef Australia 2024, which is good for growing Queensland jobs and beef exports”.

Member for Rockhampton Barry O’Rourke said as Queensland’s beef capital, Rockhampton is the perfect city to celebrate Australia’s beef industry in 2024.

“Beef is a significant part of Central Queensland’s great lifestyle, an important source of good jobs and Rockhampton’s reputation as the home of Australia’s best steaks,” Mr O’Rourke said.

“In 2024, we’re keen to break Beef Australia’s attendance record of 115,000 people set in 2021 and secure Rockhampton’s place as host of the southern hemisphere’s biggest cattle event”.

Member for Keppel Brittany Lauga said there was more to Beef Australia 2024 than saleyards.

“World leading science technology, innovation, trade and education makes Beef Australia 2024 an unmissable event for Central Queensland cattle producers,” Ms Lauga said.

“From free entertainment to celebrity chefs sharing new mouth-watering culinary experiences with beef, there really is something for everyone to enjoy and discover at Beef Australia 2024 in Rockhampton”.

Beef Australia 2024 will be held May 5 – 11.

Tickets are on sale now via

Beef Australia is proudly presented by the Australian Government and the Queensland Government.


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