BEEF 2027 – Counting down to the Australian Beef Industry’s Biggest Week
Published 20 May 2026
Beef Australia marks 12 months to go until Beef 2027, our award winning, week-long showcase of the beef industry, taking place between the 2nd and 8th May.
Beef Australia Chair, Adelaide McDonald says it is wonderful to be celebrating we are 12 months away from the opening of Beef 2027.
“Since its beginnings in 1988, Australia’s Bicentennial year, the Beef Australia Expo has continued to showcase all facets of the Beef industry to people across the nation and the world.
“The Board of Directors and I are looking forward to welcoming over 120,000 guests to what is Australia’s greatest festival of all things Beef,” Ms McDonald said.
Beef Australia is built by people, passion, and legacy. Beef 2027 will be the place where industry connects, shares opportunity and evolves.
Beef Australia CEO, Simon Irwin explains that next year’s expo will again highlight what is new across the Beef industry supply chain, while still focussing on everything that makes Australian beef the best in the world – quality, taste, and tenderness.
“The 2027 event will feature a focus on the diverse ways beef products are used beyond the traditional steak on a plate and will again host a huge range of social and educational events aimed at both the beef industry and the public.
“We will again be encouraging locals and visitors alike to access all the live entertainment, food and drinks every day after 3.00pm through our discounted twilight pass, “Mr Irwin said.
Minister for Agriculture, Fisheries and Forestry, Julie Collins MP said “the Albanese Labor Government is proud to be backing this iconic Australian event with a $12 million investment.
“Beef 2027 will be another strong showcase of Australia’s incredible beef industry, its people, its products, and the immense contribution it makes to our national economy.
“Under our Government, Australia’s world leading beef industry has continued to scale new heights and I look forward to next year’s event which promises to be an exciting celebration of this success,” she said.
Minister for Primary Industries Tony Perrett said “the Queensland Government was proud to be partnering with Beef Australia to bring the biggest beef event in the southern hemisphere to the state.
“Beef 2027 will make a significant contribution to the state, and the development of our already strong beef industry.
“I’ve attended this event since 1991 as a grazier and I’m enormously proud of the event that it has become.
“I look forward to joining delegates in Rockhampton in 12-months’ time to celebrate the best of Queensland’s beef industry,” Minister Perrett said.
With the event just 12-months away, the Journey to Beef Australia 2027 starts now.
Mark your calendars, watch our latest promotional video and join our mailing list so you’re kept up to date with event announcements.
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