Applications now open for Beef Australia’s Pitch In The Paddock competition

Published 16 November 2023

Media Release

Beef Australia is delighted to announce applications for the evokeᴬᴳ Pitch In The Paddock competition are now open.  

The competition offers ag-entrepreneurial talent the opportunity to present their business idea, proof of concept, prototype, or new product to the largest gathering of beef industry stakeholders, influencers, media and consumers in the Southern Hemisphere, live, and on-stage, at Beef2024.

Beef Australia CEO Simon Irwin said this competition stands as the unparalleled beacon of innovation in the beef industry.

“Beef Australia’s evokeAG Pitch In The Paddock competition presents an extraordinary chance for start-ups, visionary AgTech developers, inventive minds, and innovators to pitch their product or service to a grand agricultural audience,” Mr Iwin said.

“Eight finalists will be selected to take part in the competition at Beef2024 and will receive professional feedback on their product or service directly on stage from esteemed industry experts, giving the finalists unmatched exposure to potential investors and business experts.

“Our 2018 and 2021 competitions have been nothing short of successful, with many inspiring success stories and countless applicants having developed their innovative ideas into thriving, profitable businesses.

“Finalists who were not deemed successful in past competitions have also been presented with future investment opportunities by judges recognising the potential of their product or service.

“We look forward to delivering another successful evokeAG Pitch In The Paddock competition in 2024 and encourage all ambitious individuals to step outside of their comfort zone and apply, for a chance to win a cash price of $10,000”.

Queensland Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said Queensland producers were strong adopters of AgTech because of the opportunities it presents for their businesses.

“Queensland’s appetite for AgTech solutions was shown when more than 800 people attended our AgTech Showcase at the Gatton Smart Farm earlier this month,” Mr Furner said.

“Advancing our AgTech credentials is good for Queensland producers and early adoption of AgTech is already reaping significant benefits for our $24 billion agriculture industry.

“That means greater production value, greater opportunities for our producers and more good jobs for Queenslanders.”

AgriFutures General Manager of Global Innovation Harriet Mellish said they are proud to support Beef Australia’s evokeAG Pitch In The Paddock competition, calling it a beacon of innovation in the beef industry.

“This partnership reflects our steadfast commitment to fostering agrifood tech and innovation startups” Mrs Mellish said.

“At AgriFutures, we understand the vital role that agrifood tech and innovation startups play in driving positive change within the agricultural sector.

“Supporting initiatives like Pitch In The Paddock aligns seamlessly with our vision to ensuring Australia is a leader in accessing and adopting, as well as developing and exporting, agrifood technologies and innovation.

It is through initiatives like these that we not only propel innovation but also contribute to the sustainable future of our agricultural industry.

“This competition not only offers a unique stage for participants to present their ideas but also facilitates direct engagement with industry experts, investors and producers providing invaluable feedback and exposure.

“By supporting Beef Australia and the evokeAG Pitch In The Paddock competition, AgriFutures is supporting a thriving ecosystem where groundbreaking ideas can flourish, find support, and make a lasting impact on the future of agriculture.

“We look forward to witnessing the transformative potential that will unfold at Beef Australia 2024 and encourage all agrifood tech startups and scaleups in the beef industry to seize this opportunity”.

Applications are open now for the evokeᴬᴳ Pitch In The Paddock competition.

To apply, individuals must submit a concise 1–2-minute video that provides an overview of their target audience and the potential market for their product or service that they plan to present.

For further information and to apply, please visit or contact Beef Australia at


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