Beef producers are the heart and soul of what is now one of Australia’s most sophisticated and successful industries. Beef Australia has today paid tribute to the diversity of our modern-day producers, celebrating the official countdown to the most anticipated Beef Australia yet.
Beef Australia CEO Ian Mill said “The Stud and Commercial Cattle competitions are the largest in Australia, featuring over 5,000 entries from across the country. It’s incredible to see trucks of cattle arriving in Rockhampton ahead of the event, the diversity in the breeds on display is impressive.”
“This morning we declared open the only national carcase competition in Australia and we are so proud of the work that has gone on behind the scenes to ensure its ongoing success” said Mr Mill.
The competition has earned its exceptional reputation with a focus on consistency using MSA grading and scoring. Recent restrictions on travel created challenges for the competition – which had to adapt to maintain consistent judging, when the dedicated competition judge could not travel to all locations.
Mr Mill said “We have secured the use of a portable, lightweight and easy to use camera which will capture entries in conjunction with the plant grader. This will allow the competition to proceed without impacting operations and biosecurity.”
Meat and Livestock Australia’s (MLA) Managing Director Jason Strong featured in today’s launch video.
“MLA is proud to sponsor Beef Australia 2021. We have a longstanding relationship with Beef Australia and it continues to be a really important event for MLA to be involved with given the number of producers and key stakeholders in attendance,” Mr Strong said.
“MLA will use the event to engage with the many producers and stakeholders from right across the supply chain – not only providing an opportunity to showcase the investments MLA is undertaking on behalf of our industry, but importantly allowing producers and stakeholders to ask questions and give direct feedback.”