Beef Australia 2021 Principal Partner – Meat & Livestock Australia (MLA) is inviting forward-thinking beef producers to enter the MLA Producer Innovation Award to have their pioneering achievements in building a resilient and progressive beef industry recognised.
The award forms part of the Rabobank Beef Industry Awards presented by Queensland Country Life, at Beef Australia 2021.
With entries closing at midnight 1 April 2021, the winner will be invited to attend the Beef Industry Awards Dinner at Beef Australia 2021 on 3 May 2021, be presented a glass trophy, certificate and prize money of $1,000.00.
Additionally, the winner will be given entry passes to Beef Australia for 2 days and accommodation for 2 nights, with travel and accommodation costs for the winner to be included in the prize.
MLA Managing Director Jason Strong said innovation in the red meat and livestock industry creates a really exciting future.
“Red meat producers are at the forefront of driving this innovation, on-farm and through the supply chain – and aligning this award with our Beef Australia 2021 program is an opportunity to recognise some of the best beef producers of our industry,” Mr Strong said.
“MLA’s theme for its activities at Beef Australia 2021 is ‘redefining resilience’. Looking ahead, resilience will allow the red meat and livestock industry to be agile and ambitious, to see adversity as opportunity, and to be competitive on the global stage.
“Resilience will allow the industry to be innovative and lead the world in sustainability and delivering high value, high quality products to customers, consumers and the community.”
The MLA Producer Innovation Award will be awarded to a beef producer that can demonstrate excellence in one or more of the following themes:
- Accelerated adoption of innovations to improve on-farm performance.
- Producer-led innovations resulting in new products, brands and value chains.
- Producer-led new ventures and start-ups.
The full award information, criteria and terms and conditions can be found at https://www.mla.com.au/producer-innovation/.
Award applications and general award inquiries are to be sent to mlapia@mla.com.au and received no later than midnight on Thursday 1 April 2021.
