Speaker Profiles

Elissa Garling

Elissa has over 15 years of experience in the Australian and US meat industry, with at least a decade working in the FMCG space.

Prior to joining Hewit, Elissa worked at Teys Australia for 4 years. She was the General Manager Commercial & Strategy for the past 3 years, where she was responsible for the commercial performance of the Teys Food Solutions business unit, and worked closely with customers ALDI, Coles, Hello Fresh and Woolworths. Before Teys, Elissa was in the US market for 9 years working closely with major retail and foodservice customers such as Albertsons, Ahold Delhaize, ALDI, Costco, ShopRite, Sysco, Target, Walmart and Wegmans, as Marketing & Product Development Director for Thomas Foods International USA.

Elissa has also worked for Meat & Livestock Australia as North America Business Development Manager for both Retail and Foodservice, and as a Livestock Market Analyst and Risk Management Coordinator, where she started her career in the red meat industry.

Troy Setter

Troy is the Chief Execu􀆟ve Officer and Director of Consolidated Pastoral Company, a large, privately owned, Australian and Indonesian Agrifood business.

Troy also currently Chairs the Board of Dolly’s Dream, the Council of Research and Development Corporations and LiveCorp and is a former Chair of the Australian Beef Industry Foundation and several other organisations. Along with having a degree in Rural Science from University of New England, he has also completed the Agribusiness program at Harvard Business School and The Australian Rural Leadership Program.

Troy has worked across the agribusiness industry in production through to processing and marketing for beef, sheep, grains, cotton, land development and
logistics. Troy was previously the Chief Operating Officer of Australian Agricultural Company. Troy has held key executive positions with agribusinesses including, North Australian Cattle Company, Torrens Investments, Killara and Twynam Group.

Peter Greenham

Peter is the sixth generation to continue in the family meat business. At age 23, Peter was tasked by his father, Peter Greenham Snr, to build the Tasmanian operations from the ground up since its purchase in 2001.

Seeing an opportunity to market premium beef under brands, Peter launched Cape Grim Tasmanian Beef in 2007, expanding the business’s capabilities and customer base. This foray into premium branded beef saw great success for Greenham, leading Peter to purchase the company’s third processing facility, Greenham Gippsland, and further increase production.
Peter now leads the HW Greenham & Sons business as Managing Director, overseeing the company’s three export-accredited processing sites.

With a Bachelor of Mechanical Engineering, Peter brings to HW Greenham & Sons a keen eye for process efficiency and the ability to identify commercial opportunities. His most recent accomplishment is a multi-million redevelopment of the Greenham Tongala facility, building a state-of-the-art facility focused on carcase utilisation and sustainability.

Andrew Cox

Andrew is the General Manager – International Markets for Meat & Livestock Australia (MLA), based in Singapore. He manages a team of approximately 50 staff in 17 locations throughout Asia, the Middle East, Europe and USA. In partnership with industry, his responsibilities include offshore promo􀆟on of Australian beef, lamb and goat meat, customer relations/business development and activities to improve market access.

Prior to moving to Singapore, Andrew lived in Tokyo for 6 years, where he managed MLA’s programs in Japan and Korea. He joined MLA from market research agency Kantar Millward Brown where he managed consumer and customer insights projects for large clients such as Unilever, Kellogg’s and Ferrero.

Karen Penfold

Karen Penfold is co-founder of the Four Daughters beef brand. The Penfold family operate a beef enterprise from Meandarra, South West Queensland.

The families mission is to produce consistent high quality beef, while caring for their animals and environment so they here for generations to come.

Their vision is FAMILY WORKING TOGETHER FOR THE FUTURE and they want to share their story of provenance so as to build trust and connections with consumers.

Karen has been responsible for sharing the family’s provenance story through social media to engage with their customers and the broader community globally.

Julie McDonald

Julie is the CFO of MDH Pty Ltd, a family owned and operated large scale beef cattle enterprise operating across Queensland. Julie contributes to the broader industry and community as a director of the Australian Stockman’s Hall of Fame, The Zanda McDonald Award Foundation and Marcus Oldham College. Julie is the elected grass-fed producer representative on the MLA board selections committee, and chairs the Agforce QLD Market Access Coordination Group.

Julie was a mentor in the Graeme Acton Beef Connections Program for both the 2018 and 2021 Beef Australia events, and a mentor in the inaugural Advancing Beef Leaders program. Rural education and mentoring is a particular interest.

Andrew McDonald

Andrew McDonald has over 20 years’ experience in the Australian Beef Industry. Starting his career with NH Foods Australia Pty Ltd (formerly Nippon Meat Packers Australia) in a graduate position.

While primarily working in a range of roles focused on each of Australia’s key export markets, he has spent time with each of the business units within the fully integrated chain of NH foods to understand the various functions and challenges that exist within each. In 2012 Andrew was made Export Sales Manager for NH foods Australia operations. Andrew is a passionate advocate for greater market access acting as both the red meat industry EU & UK FTA Taskforce Chair, as well as AMIC’s IRC1 Chair.

In 2018 Andrew became a Director of NH Foods Australia and his current role is that of Director – Sales & Marketing & Corporate Affairs.

Principal Partners

Skip to content