The Rockhampton Showgrounds has been home to Beef Australia since it was first held in 1988. The event attracts over 100,000 people and injects over $80 million into the local economy.
COVID-19 saw the cancellation of the traditional ‘one year out’ events, however Beef Australia CEO Ian Mill said “we may not have been able to gather and commemorate the start of what has become a traditional one year countdown, but we have plenty to celebrate.”
Mr Mill said “planning has commenced and we are committed to engaging with local business. Now a major event for Queensland, we have outgrown the showgrounds itself and will be holding Beef Australia and affiliated events throughout the region.”
Beef Australia Chair Bryce Camm said “Rockhampton locals can mark Saturday 8 May in the diary. We are very excited to announce a new Family Fair Day, to take place on the banks of the Fitzroy River. This will be the culmination of what we believe will be the biggest and best beef ever. We want to provide something special for and celebrate with our community.”
This announcement also sees the sell-out Beef Australia ball move to a new location on the banks of the river in a move which will ensure it is truly spectacular.
Rockhampton Region Mayor Margaret Strelow spoke during this morning’s digital launch and conveyed her pride in Rockhampton as not only the Capital of Central Queensland, but the Beef Capital of Australia.
“It is great to see Beef Australia expanding their footprint here in the region. We are the Beef Capital and this event is testament to that reputation around the world. I am so looking forward to Beef Australia 2021, and I know that feeling is shared across our community” said Mayor Strelow.
Beef Australia have opened membership for the coming event and those who join before June 30 will go in the draw to win two tickets to the Beef Australia Black Tie Ball.