Herefords Australia

Published 29 April 2024

Our role is to drive unprecedented demand for Hereford genetics and strengthen the breeds renown for fertility, productivity, efficiency and carcase quality. We invest in R&D that delivers outcomes to support greater rates of genetic gain and deliver production and profitability benefits for the supply chain. We are focussed on the future to ensure Hereford cattle support the sustainability of the industry from an economic, social and environmental perspective. Our youth programs connect the next generation of beef enthusiasts with the direction of a modern outcome focussed society using the foundations of a traditional major breed. We have over 1400 members, 9 employees and are governed by 9 board members who are highly skilled and passionate about the beef cattle industry.

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