Pitch In The Paddock

Join us as Australia’s next big beef business is born.  

It’s the most nerve-racking event on the Beef Australia calendar, but one not to be missed.  

Join us at the hotly contested evokeAG Pitch In The Paddock event as eight ag-entrepreneurial innovators and inventors go head-to-head in the Pitch of their life.   

evokeAG Pitch In The Paddock is the only Ag pitching competition of its type in the world. It offers entrepreneurial talent the opportunity to present their beef-centric business idea, proof of concept, prototype, or new product to a panel of investors, live, and on stage in front of the largest gathering of beef industry stakeholders, influencers, media and consumers in the Southern Hemisphere. And having passed the preliminary round with $10,000 up for grabs, the ‘steaks’ are high! 

The adrenalin will be pumping as eight finalists present a five-minute pitch for their innovation or concept to the panel of investors. And let’s not forget the sound of the whip cracker on stage providing a 30 second warning to keep us all on our toes.   

The evokeAG Pitch In The Paddock event will be judged by an esteemed panel of judges comprising of a diverse group of experts, each bringing a wealth of experience and knowledge to the evaluation process and highly competitive competition.  

The judges for the evokeAG Pitch In the Paddock Event at Beef2024 are: 

  • Julia Spicer OAM, Queensland Chief Entrepreneur 
  • Robert Bell, Co-founder and Chief Technical Officer, ProAgni 
  • Harriet Mellish, General Manager of Global Innovation Networks, AgriFutures Australia 
  • Duncan Ferguson, Head of Venture Growth and Investment, Farmers2Founders 
  • Mark Allison, CEO, Elders Limited 

Date: Wednesday 8th May 
Time: 1.00pm – 3.00pm 
Venue: The Stadium 
Price: $20 

Principal Partners

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