CELEBRATING OUR PRODUCERS
The Australian beef producer is as diverse as our nation’s landscapes. Whether they hail from the lush green pastures in the South, or the red expansive plains in the North, they all have some things in common…
The heart and soul of our industry, Australian beef producers feed our nation and the world, our delicious, nutritious product. Custodians of the land, producers are passionate, professional and innovative.
We caught up with some of our Australian Beef Producers to share their passion for our industry and Beef Australia 2021.
DR NEIL AND CLARE FARMER “LAKE LEARMONTH”
Pictured above
Clare Farmer impressively balances her career as a lawyer, with that of beef producer and Mum. Dr Neil Farmer is a Rockhampton district vet, beef producer and Dad, who is passionate about helping his clients implement management programs that improve their enterprise programs.
“Beef Australia, it’s a terrific opportunity for so many different facets of the industry to come together and showcase its potential, no matter what area of the business you’re involved in, there’s something to learn and to grow from.”
CHARLIE PERRY “TRENT BRIDGE WAGYU”
After taking the reins from his parents Wal and Jan, Charlie Perry has already ridden some of the extreme highs and lows of being a beef producer. Record prices one season, followed by drought and fire the next – such are the challenges faced by Australian primary producers. Charlie’s passion for breeding cattle is palpable.
“I feel like we have a burden of responsibility to always be driving improvement, both from a cost perspective, a sustainability perspective and also from a customer experience perspective… that’s one of the things that we love about breeding cattle most, is actually that experience when we have someone at our kitchen and they eat meat that we have produced and they are excited by it.”
SAM AND KIRSTY WHITE “BALD BLAIR ANGUS”
Sam and Kirsty’s vision for Bald Blair Pastoral Co is a “A happy and healthy family business, with a continually improving and profitable livestock operation and a sustainable resource base on and off the farm – this or something better!”
They live and breathe this, grateful for the opportunity to build on the work of previous generations in the areas of land management, livestock management and community service, they care for their cattle, country and community.
“We are the feeders of the nation. We are starting the process of providing food to our nation and other nations around the word. And it’s an extremely important profession and one which I think we are good at, we train to be in it and it always excited me.”
