Beef Australia Chair Bryce Camm, Vice Chair Russell Hughes and CEO Ian Mill were in Charters Towers today, promoting the upcoming Beef Australia program at the renowned Big Country Brahman Sale.
Beef Australia Chair Bryce Camm said “This is the first time that the triennial event has been launched in a regional centre, something the beef team thought very appropriate.
“Every three years Beef Australia presents the largest beef cattle show in the Southern Hemisphere, with a major percentage of our exhibitors, participants and visitors coming from the Australian agricultural industry, so it is fitting that we have delivered our first official activity in a Queensland town so intrinsically connected with our beef sector.”
CEO Ian Mill said “We thank Minister David Littleproud and Senator Susan McDonald for supporting the Beef Australia Northern Launch. We were joined by Charters Towers Mayor Frank Beveridge, Deputy Mayor Sonia Bennett and CEO Aaron Johnson, along with many of our valued sponsors and members.”
Beef Australia hosted 200 guests for an informal event on Monday night, with 55 vendors and 400 bidders attending the formalities on Tuesday morning. Minister Littleproud congratulated Beef Australia organisers for demonstrating resilience akin to that embodied by Australian producers, with the triennial event shaping up to be the best yet, despite having to adapt plans to deliver it in accordance with a robust COVID Safe Plan.
“Special thanks to Ken McCaffrey of McCaffreys Livestock Marketing, who so generously hosted our Northern Launch. We look forward to seeing everyone in Rocky this May” said Mr Mill.
ABOUT THE CATTLE COMPETITIONS
The cattle component of the expo encompassing stud, commercial and carcase competitions has once again received strong nominations in all areas. This year will see all stud cattle housed together in a breed precinct covering some eleven acres of the showgrounds, providing an opportunity for visitors to view the ‘best of the best’ of each breed side by side, and allow producers to benchmark their individual animals.
Photo supplied by Queensland Country Life.
Pictured left to right: Beef Australia Vice Chair Russell Hughes, Senator Susan McDonald, Beef Australia Chair Bryce Camm, The Hon David Littleproud MP Minister for Agriculture, Drought and Emergency Management and Beef Australia CEO Ian Mill.