TRADE FAIR

Wander through 500 plus trade fair exhibits in an all-new precinct-based site plan at the Beef Australia Trade Fair – your gateway to innovation, connection, genetics, machinery, and lifestyle.

The Beef Australia Trade Fair is where ideas transform into reality, and partnerships take root. Engage in dynamic conversations, forge invaluable relationships, and explore a spectrum of products and services that cater to every aspect of the beef supply chain. Whether you’re a seasoned professional, an aspiring entrepreneur or a producer looking to increase your productivity, the Beef Australia Trade Fair is your ultimate Beef2024 destination.

But that’s not all – the Trade Fair also boasts a vibrant Lifestyle Precinct, where the fusion of lifestyle and agriculture comes alive. Explore a curated selection of lifestyle brands, artisanal products, and unique experiences that celebrate the essence of rural living.

The Beef Australia Trade Fair is open 8.30am – 5.00pm daily, from Monday 6th through to Friday 10th May.

Machinery Precinct

Step into the Beef Australia Trade Fair Machinery Precinct and you’ll find yourself surrounded by state-of-the-art machinery, equipment, and innovative solutions. Explore the latest advancements in farm machinery, from powerful tractors and precision planters to innovative irrigation systems and automated feeding solutions.

Engage directly with knowledgeable experts and industry pioneers who are at the forefront of agricultural innovation, ready to share insights, answer questions, and guide you toward the best solutions for your unique needs.

Lifestyle Precinct

The Beef Australia Trade Fair Lifestyle Precinct offers a curated selection of lifestyle brands, artisanal products, and unique experiences that celebrate the essence of rural living. Discover fashion treasures that seamlessly blend comfort and style, ranging from rugged outdoor wear to sophisticated urban-chic attire.

Whether you’re seeking to add a touch of rural charm to your urban lifestyle or fully immerse yourself in the spirit of country living, the Beef Australia Trade Fair Lifestyle Precinct offers a unique experience that marries tradition with modernity.

Cattle Precinct

Located in the Western end of the Showgrounds is the heart and soul of Beef Australia – The Cattle Precinct, showcasing close to 2,000 head of cattle across more than 30 breeds.

From the sleek and graceful lines of Angus cattle to the rugged elegance of Herefords, and the distinct charm of Charolais to the hardy resilience of Brahman, Brangus and Droughtmasters, the Cattle Precinct is a canvas that showcases the stunning diversity and genetic excellence that the world of beef has to offer.

Engage with passionate breeders and knowledgeable experts who stand ready to share insights, stories, and the rich history behind each breed. It’s not just a display of cattle; it’s an immersive journey through generations of dedication, expertise, and a deep-rooted connection to the land.

Whether you’re an industry insider seeking to enhance your knowledge or a curious observer eager to be awed, the Cattle Precinct at Beef2024 promises an unforgettable experience.

Ken Coombe OAM Tech Yards & Innovation Hub

Located near the Machinery Precinct and Fashion and Lifestyle Precinct, The Ken Coombe OAM Tech Yards and Innovation Hub is a buzzing showcase of the latest and up and coming ag tech and carbon solutions.

Visit the Ken Coombe OAM Tech Yards and Innovation Hub for:

  • A cohesive display of ag technology and carbon solutions that demonstrate the synergies between different products and their application to improve beef production (profitability, sustainability, productivity & health of the environment).
  • Hands-on and interactive display areas that resonate more with a visit to an operational tech farm.
  • A focus on tech that is market ready.
  • Introductions to software companies meeting the needs of beef producers and the wider beef industry.
  • A showcase of AgriTech and carbon solution start-up businesses in the dedicated Start-up Alley space.
  • A weeklong program of Tech Talks, a program exposing you to on-trend, new and futuristic concepts for the beef industry.

Who was Ken Coombe OAM?

Ken Coombe OAM was a beef industry identity and the Chair of the first Beef Australia event held in 1988. Recognised as a pioneer of on-farm computer technology, Ken engaged with the CSIRO, DPI and others. Ken was an enthusiastic supporter of beef research, focusing on fertility, genetic selection, nutrition, and pasture improvement.

NBN Tech & Innovation Talks

The NBN Tech & Innovation Talks program is a free series of tech, innovation, and carbon focused talks on the NBN Stage in the Ken Coombe OAM Tech Yards and Innovation Hub. Scheduled throughout the week, these free talks will introduce you to exhibitors and educate, entertain, and expose you to on-trend, new and futuristic concepts for the beef industry.

Principal Partners

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