People’s Day

Make Brighter Super People’s Day your day

Aligning with the Queensland Labour Day Public Holiday on the 6th May, the Brighter Super People’s Day is the best way to kick off Beef2024.  

Wander through the 500 plus exhibits where artisans, industry suppliers and culinary maestros showcase their products and talents. Indulge your tastebuds in a world of mouthwatering beef aromas throughout our BBQ Precinct, M’Eat Street, onsite restaurants, and tasty food trucks. Kick up the boots in one of our many bars. Get inspired by cooking demonstrations that reveal the secrets of perfecting beef dishes. Bring the kids along for a day of fun and excitement and enjoy the free family entertainment program and dedicated Kids’ Zone. And let’s not forget the main attraction of the week, our beef. Experience live demonstrations and meet some of the gentle giants themselves throughout our Cattle Precinct, a showcase of close to 2,000 head of cattle representing almost 30 breeds. 

With live entertainment, reduced general admission prices and special events lined up for the whole family, it’s too much to resist.

View the full program below and make Brighter Super People’s Day your day!

Principal Partners

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