2 years and 345 days may seem like a long way away, but not for Beef Australia CEO Denis Cox, who is already adding up all of his “1 percenters” from BA2018.
“There is a misconception that we start planning the next expo only a couple of years out, but the real planning starts during the week of the current expo” Denis explains. “the team look closely at all the items and ideas the pop up throughout the week and take away the planning from those – we call them 1 percenters, on their own they don’t mean much, but when you put them all together they make a large difference”
With record numbers though the gates at Beef Australia 2018 in so many areas, the target has certainly been set high for the 2021 expo, which is planned to again coincide with the Public Holiday in May starting on the 2nd May and ending on the 8th May 2021.
“People’s Day was the first of it’s kind this year, and the Public Holiday hit the nail on the head by opening up a day that everyone could attend the expo. We saw a record 25,000 people through the gates on the Monday which was incredible and more than we were hoping for” said Denis
Overall Beef Australia has some impressive figures so far including 100,368 visitors through the gates over the week, 1,200 registered international delegates from 43 countries attended the expo, there were over 5000 head of cattle entered into the 3 Cattle Competitions and 3740 school children attended.
The economic impact of Beef Australia will a ripple effect that has only just started in the region and country, with such a strong focus on International trade and investment deals, numbers will be growing for years to come.
Rockhampton Region Mayor Margaret Strelow said the event was a platform to showcase how far Rockhampton has advanced in the last three years, while cementing its international reputation as Australia’s leader in the Beef Industry.
“Council has been extremely proactive in strengthening trade relationships within the Asian market during the past few years and we are really beginning to see the fruits of our labour with many delegations not only expressing interest in our beef products, but in other various agriculture sectors,” Mayor Strelow said.
“This is Australia’s greatest Beef event which brings an incredible vibrancy to our city. Council couldn’t be more proud to be a major sponsor and work in partnership with Beef Australia to continually make it bigger and better than before.”
Hot off the press stats from 2018 include:
- 100,368 visitors
- 1,200 registered international delegates from more than 40 countries.
- 12 internationally renowned chefs.
- 6 restaurants and 30 food outlets
- 3 cattle competitions involving 5000 cattle, with 1662 stud and 2004 commercial cattle, and 1035 carcase entries
- 43 industry based seminars attended by 4,257 people
- 3740 school children
- 11 property tours in the Central Queensland location hosted over 811 visitors
- 530 trade fair exhibitors.
For more information please contact Sarah Mitchell-Anyon, Marketing and Communication Coordinator 4922 2989 firstname.lastname@example.org