Beef Australia is committed in supporting Australian beef producers and acknowledges the importance of brand integrity and promotion in the hospitality industry.
In the lead up to the event in May, the Beef Australia Seal of Approval program recognised local businesses who partnered with Beef Australia, promoting the use of Australian Beef, to enhance the event and visitor experience to Rockhampton – The Beef Capital of Australia.
- The program is was open to venues in Rockhampton and throughout the Capricorn Coast
- Businesses could be recognised if they show beef brand integrity and utilise at least one ‘tasty’(secondary) cut
- Replacing the CQ Awards, this program provided more value to participating businesses than just the winners of the competition
- Businesses received the Beef Australia ‘Seal of Approval’ marketing resources and a certificate to display
- Businesses were able to use the ‘Seal of Approval’ logo on menus, website, and other promotional material