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Australia’s National Beef Exposition

Beef Australia has a rich history dating back to Australia’s bicentennial celebrations in 1988. So successful was the inaugural event, that it was decided that another celebration should be held again in 1991. It has since been held every three years and has grown to become the cattle industry’s national exhibition, attracting more than 85,000 people from across Australia and around the world.

As a not-for-profit organisation, Beef Australia relies on the generosity of its many sponsors, most notably the Australian and Queensland governments, Meat and Livestock Australia, and the Rockhampton Regional Council. It also relies on the goodwill of many volunteers, industry and community groups, who provide in-kind services to ensure the event is a success.

The majority of Beef Australia takes place at Rockhampton’s Showgrounds, which plays host to the trade fair, stud cattle judging, business lounge and genetics marketplace. The Central Queensland Livestock Exchange (CQLX) at nearby Gracemere hosts the commercial cattle competitions, while the CQUniversity Australia Rockhampton campus was the venue for Beef 2012’s International Beef Cattle Genetics Conference. Beef is a major part of the local community’s identity and Beef Australia is the source of major celebrations at various locations around Rockhampton.


Chair - Blair Angus

“Kimberley”, Clermont, Queensland

Blair is owner and manager of Angus Pastoral Company running 35 000 head across 4 properties in Central and Northern Queensland, breeding, backgrounding and feedlotting.  He has also developed Signature Beef a vertically integrated, wholesaling and beef marketing company taking the company's product through to the consumer.  The company's four beef brands, Kimberley Red, Angus Pastoral, Sondella and Boss are now enjoyed in 24 countries.  Signature Beef has grown to not only market all of the prime cattle produced by Angus Pastoral Co but also service processes for other producers and has become a significant wholesaler of beef products. With wife Josie, and their four children, the family has a passion for all facets of the beef industry.  Blair has been vice chairman since 2003.

Vice Chair - Joy Deguara

"Simla", Nebo, Queensland

Joy Deguara is an active partner in the management of a family run commercial and stud cattle business - Hamdenvale Brahmans - in the Nebo district of Central Queensland where the family have had grazing interests for about 30 years. In recent times the focus on the stud business has changed to now being predominantly interested in using international genetics, providing the opportunity to develop experience in sourcing, and attempting to sell, genetics in overseas countries.  Although her primary interest is in agriculture, she is involved in the management of her family's off farm business interests.

Joy has been involved in previous Beef Expos including the Conferences and Seminars committee for Beef 2000 and a
Director for 2006-2009. She also had a close involvement with Australian Women in Agriculture Ltd, the peak body for women in agriculture in Australia and more recently the Agforce State Council.

Vice Chair - Jenny Russell

Jenny was first elected to the Beef Australia Board in 1996 and has been a Board member for the successful Beef Expos in 2009 and 2012. She was re-elected to the Board in 2012.

Jenny has had a life-time of involvement in the Beef Industry as working partner in her family’s stud and commercial cattle business, Swan Hill Cattle Co at Blackall.  Swan Hill Cattle Co supported Beef Australia from its inception and participated as both a Stud cattle exhibitor and trade fair exhibitor.

Jenny’s life-time of involvement in agriculture and regional Australia has been recognised by appointments and awards, Including:
• The Centenary Medal for services to regional development.
• Membership of the inaugural Regional Women’s Advisory Council reporting to the Deputy Prime Minister 1999 – 2002.
• Chairmanship  of the Telstra Country Wide Advisory Board 2005 to 2007, and Qld representative from 2000 to June 2007.

The recent restructure of her family partnership means that Jenny is no longer involved in the day to day work family cattle business; however, she retains a significant financial stake in the industry.

Treasurer - Bryce Camm

Wonga Plains feedlot, Dalby, Queensland

Bryce Camm hails from Dalby in Queensland’s Darling Downs region where he oversees his family’s farming and feedlotting operations as part of the greater Camm Agricultural Group; an integrated beef enterprise with interests across Queensland. Bryce has been managing the group’s Wonga Plains Feedlot for four years and has overseen the operation triple in size. He is also responsible for marketing the turnoff from the group’s operations. Growing up on “Natal Downs” in North Queensland Bryce undertook a dual degree in Business Administration and Communications at Bond University before returning to north for a time prior to moving to the feedlot.

Bryce was a founding member of the Royal National Agricultural and Industrial Association of Queensland’s Future Directions Committee and chaired this committee from 2007 to 2009.   Bryce has attended every Beef Expo since 1991. He has assisted with the stud cattle from 2003 and was a Youth Ambassador Finalist in the inaugural year of the competition at Beef 2003. Bryce has been a board member since 2008.

Secretary - Ken Murphy

Ken has extensive experience in the cattle industry. Ken is currently employed as the Senior Beef Extension Officer for the Department of Agriculture, Fisheries & Forestry – Capricornia Region. Ken is also currently Secretary for the Central Queensland Beef Research Committee.

Ken who holds a Bachelor Degree at Gatton College was first employed by CSIRO in Kununurra in the Kimberleys before moving to Clermont to work for King Ranch at Elgin Downs for 5 years. After a few years on the family property, Ken moved to Richmond, north Queensland, with the Department Primary Industries and transferred to Rockhampton in 1987.

Ken has closely involved with Beef Australia since 1988 and has held management committee (pre Board) positions for Beef Australia 1991 and Secretary Beef Australia 1994.

At recent Expos, Ken has used his extensive knowledge of Central Queensland in his role as Chairman of the Property Tours Sub-Committee and also assisted the Consumer Education Sub-Committee.

Carol Ellrott

“Big House”, Morinish, Queensland

Carol lives at ”Big House” Morinish.

Carol’s family is committed to Beef Australia and the beef industry and has participated in a variety of ways at the Expos , including hosting two property tours and entering in stud and commercial cattle competitions.

She bacame involved in Beef Australia as a member of the first Consumer Education Committee in 1995, and has been a driving force behind the growth of the Consumer Education programme.

She has coordinated chefs and helped extensively with the Kids in the Kitchen competition. In 2005 Carol traveled to Sydney to the Royal Show for a fact-finding mission to help enhance the consumer education component of Beef Australia.

She has a Bachelor of Arts and teaching qualifications and has held executive positions in rural industry, including Landcare and AgForce.

James Maclean

Toowoomba, Queensland

James is the Managing Director of Allied Beef.  Allied Beef is a progressive cattle company with the primary focus of producing premium and consistent backgrounded feeder cattle that meet customer specifications. The company achieves this objective with economies of scale through working closely with property partners in diverse regions of Australia.

Over the past 20 years, James has gained extensive experience across all areas of the beef supply chain, having held roles in finance, lot feeding and agricultural business development.

He has a Masters of Applied Finance and a Diploma in Farm Management.

Brett Kirk

"Blackwood", Middlemount, Queensland

Brett Kirk, along with his wife Susan and family operate a stud and commercial cattle operation in central Queensland and the south Burnett. Brett is a fourth generation cattleman who, in his lifetime, has seen many changes in the industry.  Brett has been a Councillor on the Australian Brahman Breeders Association for 19 years of which he has served as President for 3 years and has been Chairman of the Rockhampton Brahman Week sale committee for 10 years. Brett also served as Chairman of the Stud Cattle Committee for Beef 94 and has followed the progress of the Expo through his involvement as an exhibitor, judge and through breed related activities.

Noel Grant

Noel offers over 45 years of experience in the cattle industry as a Livestock Agent.

Noel was the founding Managing Director of Grant, Daniel & Long, one of Australia’s most successful private Agents operation with 14 branches throughout South West Queensland - selling and marketing of over 200,000 cattle per year.

The quick rise, respect of and success of GDL by growing a fledgling business into 14 branches within such a short time frame has been very much influenced by his demonstrated business, financial and leadership skills.

Noel was also a founding Director of the Australia Livestock and Property Agent Association National Board as well as serving the ALPA Queensland State Chairman.

Chris Todd

Since 2003, Chris has been working in the rural real estate industry, working for Raine & Horne, Colliers International and for the last 4 years, running his own real estate and livestock business, Todd Rural.

Chris has extensive and diverse experience in the cattle industry holding various positions:

Feedlot Industry: General Manager of Mort & Co for three years (2001 to 2003), based in Toowoomba.
Meat Industry: 3 years (1999 to 2001) as Livestock Manager for Consolidated Meat Group, based in Rockhampton.
Stock and Station Agent: 22 years, 1976 to 1999, working in Brisbane, Roma, Blackall, St George, Injune, Dirranbandi, Charleville and Rockhampton. Last two positions as State Real Estate Manager and Livestock Manager for Primac Elders.

Chris has close relationships with Beef Australia, since its inception in 1988, with 6 years (2000 to 2006) as a Board Member, holding the Treasurer’s position in 2003 and Vice Chairman in 2006.

Allison McKay

After completing her Veterinary Nursing qualifications, Allison embarked on a career in Finance.  She was employed by the National Australia Bank for some 15 years in a range of roles and rural locations culminating in an Agri Business Analyst role working with with some of northern and western Qld's largest beef producers.

In 2008 she was appointed to General Manager of the McManus Group of Companies which includes a portfolio of commercial property investments and restaurant businesses.  In the time since commencing she has overseen the opening of 5 Coffee Club franchises in Townsville and Airlie Beach and most recently the opening of the successful Ribs & Rumps restaurant in Townsville. The group has been widely recognised as one of the countries leading multi franchise  operators having won multiple awards including the National Franchise Council of Australia Multi Franchisee in 2010.       

With her finance background and industry experience, Allison has the skills to offer a wider range of views and perspectives to the board of Beef Australia Ltd. 

Russell Hughes

I, along with my wife Debbie run a marketing business, assisting clients in a variety of industries and sectors, and over the past twenty years have developed a particular focus on residential and rural real estate sales, stud and commercial cattle sales, and marketing of retail and wholesale beef products. I first assisted with the promotion and advertising of specific aspects of Beef Australia activities in 1994, and was more heavily involved with production of advertising for the 2003, 2006 and 2009 events.

I am a member of the Paradise Lagoons Campdraft committee - an event I have been involved with since the first draft back in 2003. An event that has some similarities to Beef Australia, albeit on a smaller scale, in regard to operational structure, processes and procedures. I am very keen, willing and able to lend a continued hand to the sustained success of Beef Australia.

Chief Executive Officer - Denis Cox

Denis joined Beef Australia in October 2012 after 30 successful years in thoroughbred racing administration.

Denis holds a Bachelor of Business – Accounting/Marketing Degree obtained from Monash University Melbourne.

Denis has held various prominent positions including Sponsorship Manager for the Melbourne Racing Club, CEO for the Geelong Racing Club, Sales and Marketing Manager for the Moonee Valley Racing Club and was from 2009 to 2012 CEO for the Rockhampton Racing Club.

During his term at the Rockhampton Jockey Club he managed a major $6.5M track redevelopment and a $2m redevelopment of the Members’ Grandstand. Denis also managed an extensive  flood clean up in 2011 of the Callaghan Park complex and despite not racing for three month was able to post a record profit for the Club.

Denis was a Finalist of the Rockhampton Business Manager of the Year for the Australian Institute of Management in 2012.

Denis brings to Beef Australia a wealth of major event management experience.

Major Sponsors
Australian Government Meat & Livestock Australia Rockhampton Regional Council More Sponsors...


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