Posted on April 16th, 2014
Australia’s national beef exposition, Beef Australia 2015, is on track to deliver the cattle industry greater export market engagement, with the announcement today of a $2.5-million Federal Government grant.
Facilitating new trade opportunities is a core objective of the 2015 national beef industry exposition, with event organisers, Beef Australia, to put the funds towards delivering an innovative program that showcases the Australian industry to the world.
Beef Australia Chairman Blair Angus said the 2015 event would act as a platform for the development of all levels of industry, by growing new export markets, educating producers on the latest production techniques, and engaging with consumers about the great taste and nutritional benefits of beef.
“The Beef Australia 2015 program will be an exciting opportunity to advance all levels of the industry – producers, processors, retailers and industry bodies,” Mr Angus said.
“The event will again showcase Australia’s top-quality cattle through the stud, commercial and carcase competitions, as well as assist in the adoption by producers of the latest in industry research through the conference, seminars and property tours to help drive real productivity growth.
“We are also developing some exciting new concepts to engage the general public with beef as a product and to assist in promoting it to consumers in export destinations.
“We have already been promoting the event, to be held on May 4-9 2015, in key international markets, to encourage them to attend the expo and develop new business opportunities with the Australia supply chain.
“This would not be possible without the generous and on-going support of the Commonwealth Government, and the grant announced today by Minister Barnaby Joyce will ensure that Beef Australia 2015 is the most comprehensive ever held.”
The event is recognised around the world as Australia’s biggest and most comprehensive cattle industry expo, and is held just once every three years in the beef capital Rockhampton, Central Queensland.
More than 600 international visitors attended the 2012 event, from countries in Europe, Asia, North and South America and Oceania, leading to new export sales in beef and livestock genetics.
It is expected that more than 4500 cattle will be on show, and more than 500 businesses will take trade stands to promote their businesses.
“The scale of Beef Australia expos, and the many aspects of the industry that are on show, also act as a reminder to Australian consumers of the important contribution the beef industry makes to the national economy,” Mr Angus said.
“Beef Australia 2015 will deliver a much-needed boost to the Rockhampton regional economy as well as long-term benefits to the beef producers, processors and retailers, through our education and seminars program.”
More information on Beef Australia 2015 is available at www.beefaustralia.com.au.
Media contact: Michael Thomson, Cox Inall Communications, 0408 819 666