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International delegates triple at Beef 2015

Posted on May 7th, 2015

More than 1000 foreign delegates have converged on Rockhampton this week for Beef Australia 2015, focused on building business connections with Australian beef producers and exporters, as well as looking for investment opportunities.

Numbers more than doubled compared with the last event in 2012 with international visitors coming from 55 countries, predominantly China and Indonesia.

Collaboration and networking opportunities have been led by a free Business Matching Program called Handshakes, provided by the Queensland Government in partnership with the Australian Trade Commission and Beef Australia.

Chairman of Beef Australia Blair Angus said that the aim of the Beef Australia international program is to build relationships directly between Australian enterprises and customers in major export markets.

“Beef Australia is a unique opportunity for our overseas customers to come face to face with Australian industry from processors to producers,” Mr Angus said. “Most delegates are interested in importing beef, followed by live cattle and genetics.

“The biggest change we have seen in 2015 is the interest in investment, both in land and in business.  We have also seen a huge interest by the domestic participants in the Handshakes program in making contacts to expand their businesses through foreign investment.”

Beef Australia is the national cattle industry exposition and is held just once every three years in Rockhampton, Queensland, to showcase all facets of beef production and facilitate new trade and export opportunities.

“Our international visitors have had the opportunity to take part in farm tours, Q&A sessions with beef industry leaders, tastings of some of the best beef Australia has to offer and to mingle with producers and exporters,” Mr Angus said.

Beef Australia’s international footprint reached a new milestone on Wednesday with the signing of an MOU with Canadian exposition, ‘Canadian Western Agribition’, held in Saskatchewan, Canada. It is one of the world’s largest agricultural events.

“This association with Canadian Western Agribition positions Beef Australia as a truly global event and will build our profile as the premier beef exposition  in the southern hemisphere,” Mr Angus said.

Following the event an economic impact study will be conducted to measure the benefits provided to the community through Beef Australia. The 2012 expo was estimated to have delivered $32 million in to the local economy.

Exhibitors and visitors to the event can contribute to the study by completing a short survey which is available online at www.beefaustralia.com.au.

ENDS

Media contact: Michael Thomson, Cox Inall Communications, 0408 819 666