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“Good Chef, Bad Chef” Adrian Richardson announced to tantalise tastebuds at Beef Australia 2018

Posted on January 30th, 2018

Adrian Richardson – best known for his role’s in 2 leading television channels, Secret Meat Business on the lifestyle channel and Good Chef Bad Chef on Channel 10, will be dazzling diners in the PwC Celebrity Chef Restaurant at Beef Australia this year, May 6-12.

“I am very excited to have been invited to Rockhampton for Beef Australia, and am looking forward to being surrounded by so many lovers of Australian beef. To be given the opportunity to cook & demonstrate using my favourite produce, Australian beef, for lovers of beef” Adrian says.

Australian chef and author, Adrian Richardson ages his own steak; makes his own sausages and salamis; and generally knows all there is to know about meat – how to choose it, cut it, cook it and eat it.

Adrian is owner and head chef at the successful and bustling La Luna in North Carlton where he has been serving up clean, fresh and innovative food since 1999.

Adrian inherited his passion for cooking from his Grandfather and has a simple philosophy with his food, which he calls “modern Mediterranean” – he believes in using the freshest ingredients and keeping it simple.

After the success of Beef Australia 2015 Celebrity Chef program and hearing from the other chefs how much fun they had cooking and eating “the greatest meat on earth – Australian Beef” Adrian made several phone calls to ensure he received an invitation to 2018. As a maestro on cooking Australian Beef, Adrian is fed up with “Tofu munching extremists”.

Visit www.beefaustralia.com.au for information or phone the office on 4922 2989

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 Media contact: Sarah Mitchell-Anyon, Marketing and Communication Coordinator, Beef Australia 2018.