Posted on April 3rd, 2015
By Blair Angus, Chairman Beef Australia 2015
This week I am writing to you from the USA – marketing our own beef globally for the last 15 years has allowed me to develop friendships around the world.
Relationships are the key to supply chains anywhere you look and trust, integrity and transparency are the hallmarks of great relationships.
As chairman of Beef Australia it has been my personal goal to build a platform that gives everyone the opportunity, large and small, from every corner of our supply chain to meet, share stories and knowledge, and forge stronger relationships.
As we count down to the event I can clearly see the connections that are already being made and the countless opportunities that await for building relationships at Beef Australia 2015.
I encourage every reader of this column to look through the program thinking about the relationship opportunities that are presented and how you and your business can best gain from your participation.
International delegation registrations are pouring in with strong interest for beef, genetics and services. Our handshakes program is about linking international visitors with Australian businesses looking to export, with expert trade facilitators from Austrade and Trade & Investment Queensland on site to assist.
The international and Australian Celebrity chefs are an exciting addition to the program – their role is to help forge the relationship between Australian beef producers and the global food audience, with footage taken at the expo to be shared with television audiences around the world.
The symposium, seminars and cattle competitions will deliver endless networking and knowledge-sharing opportunities.
Most importantly, Beef Australia 2015 is a week to let your hair down, to step away from the challenges that many of us have shared in the past two years and to celebrate the strong, progressive and world leading industry we are part of.